Direct Response Email Marketing for Restaurants & Small Businesses

Get More Revenue from the Easiest Source – Your Existing Customers

Email marketing is wonderful. Why? Because once you get your customers to subscribe to your email list, they’ll be in your audience forever, until and unless they unsubscribe.

From restaurants to nonprofits, we have worked with organizations that were doing almost zero email marketing, and now they’re collecting five figures in new revenue every year.

In addition to direct selling with email, you can also use it to nurture your leads. Email is the single greatest way to nurture your customers and leads and turn them into buyers.

Once you’ve attracted a new person to sign up for your list, you just need an email marketing specialist like ProActive Content and the Restaurant Revenue Machine to take it from there.

Benefits of Email Marketing with ProActive Content

Email marketing does things almost no other form of marketing can do:

Direct access to your customers and leads

You don’t have to hope they ‘catch’ your ad, or see it while scrolling furiously on social media. It’s there, in their inbox, and they can view it for as long as they want, whenever they want.

Personalized communication

You can write emails to specific segments among your subscribers. This way, what you say will be more relevant to them, and they will be more likely to open, read, appreciate, and respond..

Timely engagement

Producing ads on social media, TV, print, and other media takes a lot of planning and advance notice. But with email, if you get an idea and want to send it out tomorrow (or today if it’s still morning!) – you can usually make it happen.

Trackable conversions

Whether you use coupon codes, language that requires a response, dedicated landing pages, or various other strategies, tracking the effectiveness of an email campaign is usually quite simple. If you like knowing how well your marketing is working, email marketing should be one of your favorite media channels.

The best ROI around

Despite all the attention that other technology gets, email marketing remains by far the most efficient form of advertising. It has relatively low costs, and gets very high return on investment compared to most other forms of marketing.

The only comparable media in terms of ROI is SMS marketing. And for restaurants working with ProActive Content’s Restaurant Revenue Machine, you can add on SMS too!

Versatile

Look at just a small sample of the marketing goals you can achieve through email marketing. This applies to restaurants and most other businesses.

  • ✓ Introduce new menu items and products
  • ✓ Run segmented campaigns
  • ✓ Sell more stuff!
  • ✓ Deliver valuable content that solves problems for your readers
  • ✓ Make them feel special and important
  • ✓ Run polls, surveys, and quizzes
  • ✓ Nurture your new and long-time leads
  • ✓ And so much more

How Email Marketing Works with ProActive Content

When you work with us to handle your email marketing and copywriting, you’ll experience all the above benefits and more.

ProActive Content has been doing email marketing for over ten years and has a strong track record and a deep knowledge of the industry. With our email marketing service, you get:

  • Start-to-finish email copywriting – strategy, writing, editing, designing, sending
  • Email list management – to keep your email reputation strong and your deliverability sparkling
  • Segmentation – break your email list up into more targeted segments for better engagement
  • Metrics and reporting – you’ll be updated about progress with consistent communication
  • Creative and constant ideas for email campaigns
  • Email automation – welcome emails, birthday emails, and more
  • And so much more!

What others are saying….

Already from just one email we have made 4 appointments. 😊 Works every time! Also several thanking us for the helpful tips! THANK YOU, you’re remarkable! I have told so many small business owners, colleagues about how wonderful you are and how much you’ve helped us with our marketing and communication tools! I sure hope that some of these folks I refer end up using your services!

-CJ Bengtson, B&C Comfort

Dan writes in a way that gets a donor excited about giving. He doesn’t beg or plead or come across as annoying. He finds a way for donors to give from their hearts and feel good about it rather than give out of guilt and regret it later. I wanted to give every time I read one of his emails.

-Perry Burkholder, Hetauda House

Dan did a great job communicating! Met every deadline and turned out a great series of emails for us. His ability to explain his reasoning and accepting industry critique was excellent.

-Nicola Hebert, Baumtech ATM

What kinds of emails do you need? You can have them.

You can have sales emails, informational emails, survey emails, contest emails, email newsletters, autoresponder emails, segmented emails, nurturing emails, contest emails, content emails, thank you emails, promotional emails, email campaigns – we do it all.

Want Better Results from Email Starting Now?

Work with ProActive Content as your go-to email copywriter. We can produce any portion of your ongoing email marketing efforts, or you can just let us take it over and run it while you attend to other tasks.

For restaurants, schedule an appointment to discuss how the Restaurant Revenue Machine can use email marketing (and SMS if you want it!) to bring more of your customers back more often, and raise your revenue month after month.

For other businesses, reach out on our contact page, and we’ll set up a quick call to discuss your email marketing, and see how we can revamp it to attract, nurture, delight, and convert more leads.

 

Constant contact is an excellent email service provider for restaurants looking to do email marketingOur Recommended Email Provider: Constant Contact

Constant Contact has the best customer service and the easiest usability of all the email service platforms we’ve used.

Especially for smaller businesses and organizations that don’t have time or interest in setting up complex logic trees like the big expensive CRMs say you need, and just want a simple email system that works – we consider Constant Contact your best option. And we’ve used many of the others.

Try a 60-Day Free Trial of Constant Contact here

Dan’s writing is compelling, clear and motivates people to act. Every fundraising professional would be fortunate to have Dan as an essential member of the team.
-Nicole Williams, Friends of WPC Nepal

 

Prior to working with Dan, we have had half baked campaigns that included just a few social media posts and maybe an email. We made maybe a couple hundred bucks. In 2020 when we started working with Dan, we made over $25,000. This was shocking to me because the content I had supplied to Dan was limited and he was able to turn it to gold (figuratively and literally).
-Yuliya Rybalka, Director of Community Action Skagit County