Is My Email Too Long? Is My Email Too Short?
What’s a Good Length for Email Marketing??
Answer: Your Emails Should be As Long As They Have to Be to Get the Click
Email Case Study –
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Now, don’t get me wrong – email length matters. Like so many email copywriting ‘rules,’ all of them depend in part on the purpose of the email. Sharing a link to an article may not require as much copy as persuading someone to sign up for an event – usually.But there’s something else that matters much more than the length of your email.
In general, the false assumption too many marketing “professionals” and business owners make is that “people won’t read it” if the email is too long. I hear this all the time.
This is false because it assumes your audience does not already have a need and an interest in your products. That they aren’t already out there looking for solutions. This is crucial. If someone has interest in something, they will engage with it.