See the difference: Compare old and new versions of nonprofit copywriting samples
Looking for business copywriting samples? They’re right here.
Nonprofit Website Transformations
Following my 4-step process of Ask, Understand, Recommend, Create, these nonprofit websites were completely revised and relaunched.
Babysteps Ministry – Homelessness
Babysteps Ministry is a tiny (really tiny) homeless ministry nonprofit, so we were limited in what we could do, especially in terms of design.
The old site was unclear in almost every way. Even a homeless nonprofit 35-year veteran who looked at the site couldn’t tell what Babysteps was about. ProActive Content was hired to rewrite the entire site, and improve the usability and conversion processes. Visit the actual website to see it all, or view the samples below.
Here’s the new Home Page and the new About Us Main page:
New Babysteps Home Page
Old Babysteps home page. The red box was a slider that attempted to explain the ministry.
New Main About Page – this page did not exist before
Old About page — can’t tell what they are about
Hetauda House – Human Trafficking
Hetauda House was a one-time fundraising campaign to build a safe home from human sex trafficking in Nepal that will educate and house the kids, and give job training to women.
When ProActive Content was hired, they had a website, but it had almost no content whatsoever, and relied almost entirely on two pieces — a 21 minute documentary and the story of Lila, the founder. When planning to raise $500,000, these two items are not nearly enough.
ProActive Content built out the site with credible and authoritative content that is essential to winning over the big donors. We met the goal, raised $475,000, and the home has now been built. See the completed facility here! View some site samples below. (Being a one-time campaign, original site has been discontinued)
READ THE BOOK. The Ultimate Fundraising Case Study is the most ready-to-use fundraising book ever written. It gives you the full value of everything we learned over the course of this 10 month successful fundraiser.
Find it here on Amazon and here on my own bookselling site.
Here’s the new Home Page and the new Ambassador (peer to peer fundraising) page, and the old ones.
New home page: This is most of the first panel
Original site had just the documentary as Step 1 with no text. This was Step 2. Step 3 was an email form. Step 4 had statistics and resources from other sites.
New peer to peer fundraising page, using Salsa Labs platform. More details on how to become an ambassador are below this.
Old peer to peer fundraising page – below this was a form to email for more information
Single Page Nonprofit Copywriting Samples
This section features isolated pages from various human services nonprofit websites ProActive Content has either written or improved.
This is the new Donation Page for the Genesis Project
See the old version. Note the differences — speaking to the readers’ hearts.
Fundraising Donation Page for Seattle Greenways
See the old version. Note the differences in headline, incentive language, and structure
Donation Page for Acres of Diamonds
See the old version. Note the differences. How does Acres help? What do they do?
