Online Marketing Isn’t a Funnel – It’s a Rube-Goldberg Contraption
Look Below to Find the Web Marketing Tool That’s Failing Your Customer Acquisition
Funnels are smooth. Once the material enters the top, nothing can stop it from sliding down through the tiny opening at the bottom. Is your marketing smooth and effortless?
A funnel is the wrong image for marketing. A better one is a Rube-Goldberg machine. If you’re not familiar with that term, these are those complex contraptions in which one step leads to another using some kind of mechanical process. Like a ball falls on a stick propped against a toy truck, and the stick launches into the air and lands on a dish that causes water to pour into a mug and in the end you get a cup of hot water.
Online marketing is like that. Lots of steps. Lots of places for breakdown to occur. All with the goal of getting new customers and keeping current ones.
Maybe you’ve got terrific SEO. Facebook and Adwords are bringing optimized traffic too. But when people show up at your website, no one takes your free trial offer. That’s a problem of web conversions. Your copywriting or usability (or both) probably stink.
Or maybe conversions are great, but then hardly anyone moves up from the free version to the paid version. That’s a flaw in your follow-up marketing.
The idea is, a breakdown at any point along the sequence of events causes the whole contraption to fail. For any internet-based business to succeed, you need a fully functional ‘marketing contraption.’
Professional copywriting melded with direct response marketing tactics is usually what it takes to fix most online marketing breakdowns. You need continuous leads, a steady steam. And you need to re-market to your existing customers and leads. Use the process below to access direct response copywriting and marketing from ProActive Content.
Your Online Marketing Growth Plan
- Scan the list of online marketing tools below
- Choose the ones you need immediate help with.
- Contact ProActive Content