The Basics of Donor Advised Funds How to Encourage Donors to Give to Your Nonprofit Through a DAF As a nonprofit, you’ve probably heard about donor advised funds, and you may even know a little bit about them. But are you actively pursuing donors who have a DAF and want to use it to give […]
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Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money How to Prevent Your Personal Feelings about Money and Wealth from Crippling Your Fundraising Imagine a person who loves organic food, but dislikes farmers. Seems kind of silly, right? But when it comes to money and fundraising, a lot of fundraisers […]
Increase Your Online Donations by 284% in Less than 60 Minutes
Increase Your Online Donations by 284% in Less than 60 Minutes Use Real Experimental Data to Improve Your Online Donation Form and Remove Fields that Distract Would-be Donors Online donation forms represent one of the simplest ways to boost your donations. Why is this true? Because the hard part of fundraising comes in attracting and […]
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit ProActive Content Founder Dan Magill Reports on Why and How Nonprofits Need to Prioritize Donor Relationships I recently attended the Magnetic Marketing Growth Summit in Denver, and though their emphasis is on marketing for businesses, so many of the principles I learned […]
Fundraising Tip: Aim for the Heart, Not the Head
Fundraising Tip: Aim for the Heart, Not the Head Behavior Research Confirms: Donors Don’t Care About Your Facts and Figures A more fun headline for this article might be this: Research confirms that donors don’t care about research. An article in The Guardian examines several research studies of donor behavior and concludes that donors respond […]
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit How to Motivate More Donors to Put Your Organization in Their Will In 2017, donors gave a total of $410 billion to charity. Of that, $35.7 billion came in the form of planned giving bequests. That means about 9% of charitable gifts are given in […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
7 Steps to Reduce Your Donation Form Abandonment
7 Steps to Reduce Your Donation Form Abandonment Up to 83% of Your Potential Online Donors Are Giving Up. Here’s What to Do About It There’s a lot more crossover between businesses and nonprofits that some would like to admit. That means we can learn from each other. One such item is what businesses call […]
Make Them Hear You: Why Fundraising is Harder Than You Think
Why Fundraising is Harder Than You Think Lazy Marketing Projections and ‘Out-of-Thin-Air’ Goals Often Have No Relationship to Reality It’s a mistake made across all sectors of business in addition to nonprofits. We believe it’s easier to get people to do what we want than it really is. Read that again to make sure you […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill Share These Charitable Tax Deduction Strategies with Mid-Level & Major Donors and Recurring Givers (Includes Zombie Donor Plan!) Is your U.S. nonprofit nervous about losing donations because of Trump’s Tax Cuts and Jobs Act? Don’t panic. But don’t just […]
Giving Tuesday Donors Exposed! Truth Revealed Inside New Report
Report Reveals Truth about Giving Tuesday: It’s a ‘New Donor’ Gold Mine Don’t Wait Until November. Plan Your #GivingTuesday Campaign NOW Remember, remember, the Tuesday after Thanksgiving which is usually in – November. Okay, not quite as poetic as the original. But that Tuesday has become very special to the nonprofit community. Giving Tuesday has […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
Our Non-Profit Just Held a Fundraising Event. Now What?
Do Not Neglect: 3 Steps You Must Take After Every Fundraising Event A lot of work goes into planning and executing a successful fundraising event. Whether it’s a scavenger hunt, a rally, a walk, an auction, or something else specific to your area of influence, your staff does a lot of legwork to make it […]
