How Long Should Your Nonprofit Emails Be? Plus: 5-Step Quick Guide to Structuring Emails so the Length Doesn’t Matter More often than not, if my business or nonprofit clients have a question about emails I’ve written for them, it’s about the length. They think the emails are too long. My response is always the same. […]
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Tag: open rates
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates How to Beat Typical (and Declining) Industry Open Rates According to an annual study from M&R Benchmarks, 13% of all online fundraising revenue in 2018 was driven by email. So the importance of keeping your email open rates as high as possible needs no convincing. […]
Are Your Emails Overdesigned? Online Fundraising Testing Series Part 2
Are Your Fundraising Emails Over-Designed? See How Email Design Affects Donations Online Fundraising Testing Series Part 2 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 1 – How Much Donation Page Copy Should We […]
How Nonprofits Can Increase Open Rates in 7 Seconds
How Nonprofits Can Increase Email Open Rates in 7 Seconds Changing Who Your Email is From Can Increase Opens by 18% Want to increase open rates for your nonprofit’s emails? There are three ways to do it that aren’t overly technical: 1) Write better subject lines 2) Add good pre-headers 3) Change your sender […]
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email List
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email Lists Don’t be Afraid of Your Supporters and Customers A common fear among both businesses and nonprofits is sending too many emails, or sending emails that are “too long.” This article has one simple purpose: To set the record […]
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
