The Mysterious Missing Donation Money from the Masses One-time & Recurring Donor Statistics Reveal Fountain of Untapped Small Donor Generosity Is your nonprofit neglecting smaller donors in pursuit of the big fish? Don’t get me wrong – a lot of attention is paid to getting major donors, as it should be. But as the statistics […]
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Category: Fundraising Data
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
