Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Category: Direct Response
Which Is Better – Direct Mail or Online Fundraising?
Which Is Better – Direct Mail or Online Fundraising? Plus: 6-Step Multi-Channel Donor Action Plan It’s a common belief that direct mail fundraising is more costly and less effective than digital or online fundraising. People say ‘direct mail is dead.’ The proper response to that assertion is – show me the data. If they looked […]
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era Tips to Elevate Your Email and Direct Mail Match Campaigns Matching grants are a tried and true fundraising strategy. And for good reason. Whatever you give, the gift is doubled (or tripled, or whatever multiple you have secured). The […]
Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization?
Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization? How to Set Up a Business Reply Mail Account in 9 Steps If your nonprofit sends out more than 437 pieces of direct mail per year, you might want to consider setting up a Business Reply Mail account with the Post […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4 In support of using data to make better fundraising decisions, ProActive Content has completed this 4-part series based on some online fundraising experiments from NextAfter. See Part 3 – Best Location for your Email Signup Form Today’s question: Why Doesn’t Anyone […]
The Overlooked Secret to Fundraising Copywriting – Verbs
The Overlooked Secret to Fundraising Copywriting – Verbs Part 2: Fundraising Copywriting Smackdown: Verbs vs Adjectives See Part 1: 4 Copywriting Tips on How to Lasso Your Reader’s Attention with Verbs What language best engages readers and motivates them to give your cause How do you tell fundraising stories well enough to evoke a […]
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Part 2: Yelp Business Reps Do Not Understand Online Marketing – A True Story
3 Lessons from Yelp’s Business “Service” Let’s take a look at the three areas I highlighted at the start. (If you missed Part 1 of my Yelp Marketing Saga – find it here) Lesson 1: Customer service: “Here’s Your Rotten Fruit. Please Come Again” Businesses die if they don’t sell. And they don’t sell if […]
My Yelp Marketing Fiasco – How Not to Treat a Customer
How Not to Treat a Customer: My Yelp Marketing Fiasco Plus: Why You Can’t Do True Direct Response Marketing on Yelp, and other Tips for Businesses Considering Yelp This is not a Yelp-bashing article. In fact, reading this will teach you a lot about marketing, as well as give you a heads-up about Yelp marketing […]
Part 3: Should My Business Use Yelp? It Depends What Kind of Business You Have
Should My Business Use Yelp? Decide for yourself after reading this final installment of my Yelp marketing story. Read part 1: How not to treat a customers and 3 Big Promises Yelp will give you Read part 2: The first 2 marketing lessons you can learn from my Yelp experience Lesson 3: Targeted Direct Response […]
Learn Direct Response Marketing from ‘Better Call Saul’
‘Better Call Saul’ About Direct Response Advertising In case you missed it, a beautiful example of the clash between direct response advertising and traditional methods aired in Episode 3 of the second season of the Breaking Bad spinoff TV series – Better Call Saul. Though he changes his name at some point to Saul Goodman […]
