7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online Fundraising Data Reveals Major Gaps in Nonprofit Responses to New Donors It’s a big deal when a new donor gives to your nonprofit. This is true no matter how the gift comes in – through your website, through direct mail, at a fundraising event, or […]
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Category: How To Engage Donors With Email
How to Motivate People to Read Your Company’s or Nonprofit’s Emails
How to Motivate Customers and Supporters to Read Your Company’s or Nonprofit’s Emails The Opening Sentence: The Most Important Part of Your Email (TONS of examples included!) Let’s get this out of the way: Yes, the subject line seems like the most important part of an email. After all, if they don’t open it, they […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates How to Beat Typical (and Declining) Industry Open Rates According to an annual study from M&R Benchmarks, 13% of all online fundraising revenue in 2018 was driven by email. So the importance of keeping your email open rates as high as possible needs no convincing. […]
Are Your Emails Overdesigned? Online Fundraising Testing Series Part 2
Are Your Fundraising Emails Over-Designed? See How Email Design Affects Donations Online Fundraising Testing Series Part 2 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 1 – How Much Donation Page Copy Should We […]
How Nonprofits Can Increase Open Rates in 7 Seconds
How Nonprofits Can Increase Email Open Rates in 7 Seconds Changing Who Your Email is From Can Increase Opens by 18% Want to increase open rates for your nonprofit’s emails? There are three ways to do it that aren’t overly technical: 1) Write better subject lines 2) Add good pre-headers 3) Change your sender […]
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email List
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email Lists Don’t be Afraid of Your Supporters and Customers A common fear among both businesses and nonprofits is sending too many emails, or sending emails that are “too long.” This article has one simple purpose: To set the record […]
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
This Is Why Your Nonprofit Isn’t Getting More Donations from Email
This Is Why Your Nonprofit Isn’t Getting More Donations from Email 7 Easy Tactics to Ride the Wave of Email Fundraising Growth Other Nonprofits Are Already Surfing I love email. It’s true. I still look forward to getting messages in my email that are only for me. I love updates, notes from clients, messages from […]
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers How to Give Your Ambassadors a Plan and the Confidence to Surpass Their Fundraising Goals Peer-to-peer fundraising (also known as P2P fundraising) is one of the best strategies your nonprofit can use to advance the success of your mission. There are three main benefits it can […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
How Many Emails Should My Nonprofit Be Sending?
How Many Emails Should My Nonprofit Be Sending? You already know what the answer is, right? Yep. Your worst fears are confirmed. The answer for how many emails your nonprofit should send is, “It depends.” Gaaa! Okay, now that that’s out of the way, let’s get real about email frequency. First – the bad news. […]
Constant Contact Vs Mailchimp – 7 Reasons CC Beats the Chimp
Constant Contact Vs Mailchimp Why Constant Contact is Seven Bananas Better than Mailchimp I do a lot of email marketing and copywriting. I’ve worked on ongoing campaigns, one-off emails, standalone series and autoresponders. Along the way, I’ve used a number of email platforms. Two of the biggest ones are Constant Contact and Mailchimp. As email […]
How To Engage Donors With Email Campaigns
Prevent Donor Loss With a Multi-Pronged Email Campaign One of the major hindrances to nonprofit fundraising growth is donor churn. You’re always adding new donors through events, auctions, social media, and other marketing efforts. But all the while, a few of your loyal donors stop giving each month. Here’s the ‘Four-I’ donor loss process you […]
