Should Kim Kardashian get to vote on the Oscars? (and other web marketing questions… answer in a moment) If you’re like most nonprofits and businesses, you get ads trying to alarm you about how badly you need to improve your website. SEO! More traffic! Broken links! You’re not getting traction with Google’s ever shifting algorithm! […]
Fundraising & Copywriting Blog
How To Engage Donors With Email Campaigns
Prevent Donor Loss With a Multi-Pronged Email Campaign One of the major hindrances to nonprofit fundraising growth is donor churn. You’re always adding new donors through events, auctions, social media, and other marketing efforts. But all the while, a few of your loyal donors stop giving each month. Here’s the ‘Four-I’ donor loss process you […]
What Is SEO, and How Does It Fight Ebola?
4 Steps to Increasing Your Optimized Web Traffic When someone has an interest in a topic, like Ebola, and searches online to get a question answered, the words they type into Google, Bing, or Yahoo are called keywords. Keywords are the basis for what we call SEO (Search Engine Optimization). So what is SEO? It’s […]
Why Your Nonprofit’s Newsletter Doesn’t Get More Signups
5 Ways Your Charity Newsletter Signup Process Might Be Scaring Away Subscribers Almost every charity has a newsletter. And that’s good. They help cultivate your donor base, keep your supporters informed, and allow new visitors to learn about your organization without committing to anything. The problem is, many nonprofits (and businesses) that have a newsletter […]
3 Reasons You Need a Copywriter On Your Web Design Team
Who Do You Call For an Underperforming or Brand New Website? Graphic Designers? Programmers? Copywriters? I recently participated in a non-profit free-for-all where tech people donate their talents to a variety of local non-profits. It was a great experience and I got to work with several organizations. It was also a great opportunity to see […]
Copywrite Or Copyright?
What Is Copywriting? It’s becoming comical, but many times when I tell people I’m a copywriter, they start conjuring images of angry consumers and artists battling it out for content ownership. They remember the Napster-Metallica fight in the 90s, and the more recent conflict in which movie studios put the illegal downloading and file sharing […]
3 Simple Fundraising Tips: Don’t leave your donors hanging
3 Simple Fundraising Tips: Don’t Leave Your Donors Hanging Sometimes it’s hard to figure out why a fundraising attempt falls short of the goal. It seems like you promoted it well enough. You thought the loyal supporters would come through. But for some reason, it didn’t happen. Even for experienced nonprofit professionals, sometimes the best […]
Our Non-Profit Just Held a Fundraising Event. Now What?
Do Not Neglect: 3 Steps You Must Take After Every Fundraising Event A lot of work goes into planning and executing a successful fundraising event. Whether it’s a scavenger hunt, a rally, a walk, an auction, or something else specific to your area of influence, your staff does a lot of legwork to make it […]
Online Marketing Tip #1: Know Who Your Website is For
Online Marketing Tip #1: Know Who Your Website is For Use Both Sides of the Coin Businesses, charities, non-profits–all of them have an online and social media presence these days, but what are they doing with it? What should they be doing? The answer lies in the age-old saying, “Two sides of the same coin.” […]
