16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
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Tag: conversions
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4 In support of using data to make better fundraising decisions, ProActive Content has completed this 4-part series based on some online fundraising experiments from NextAfter. See Part 3 – Best Location for your Email Signup Form Today’s question: Why Doesn’t Anyone […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
3 Simple Fundraising Tips: Don’t leave your donors hanging
3 Simple Fundraising Tips: Don’t Leave Your Donors Hanging Sometimes it’s hard to figure out why a fundraising attempt falls short of the goal. It seems like you promoted it well enough. You thought the loyal supporters would come through. But for some reason, it didn’t happen. Even for experienced nonprofit professionals, sometimes the best […]
Online Marketing Tip #1: Know Who Your Website is For
Online Marketing Tip #1: Know Who Your Website is For Use Both Sides of the Coin Businesses, charities, non-profits–all of them have an online and social media presence these days, but what are they doing with it? What should they be doing? The answer lies in the age-old saying, “Two sides of the same coin.” […]
