Helping Restaurants, Businesses, and Nonprofits Raise Revenue and Make an Impact
From Teaching to Copywriting to Marketing for Restaurants
I care about a lot of things. My hope is to get to impact them all before I die. But from the beginning, the written word has been at the center. I’ve been a reader, a learner, and a writer my whole life – books, media, screenplays, news, and more.
For my first attempt at changing the world, I was a high school teacher in an urban Seattle school. Math and chemistry. Had a lot of success, and a ton of challenges too. But that led to writing guest columns in the newspaper about education issues, an education blog site, a radio appearance on the Michael Medved show, and a still-unfinished goal of bringing a teacher’s perspective into the education debates.
A desire to pursue more opportunities led me to copywriting – the direct response variety. Why direct response? Because it has impact. Measurable impact. I’m not interested in brand-centric, vague, image-obsessed advertising. Does it work? No one really knows from one ad to the next if one was truly “better” (when ‘better’ is defined as, “producing measurable growth,” not that it made people laugh harder).
First Run – Fundraising Copywriting
For the first ten years of ProActive Content, I chose to focus my copywriting and marketing skills on nonprofits, because I wanted to make a measurable human impact on people around the world.
I succeeded. ProActive Content worked with nonprofits as distant as Nepal, Indonesia, several African nations, the UK, and several in the United States. We helped raise over $1 million over these first ten years.
My work helped fight human trafficking, address poverty and hunger, improve infrastructure in developing nations, change people’s lives forever, and many more accomplishments.
My goal was to touch every nation, tribe, and tongue in some way. I may not have reached them all, but the world is a better place than it would have been.
Marketing for Restaurants – the Next Venture
From the start, I have also worked with numerous businesses, local, national, and international, writing copy for all sorts of situations – lead generation, content marketing, email marketing, sales copy, direct mail, ebooks, marketing funnels, and so much more. I’ve worked for dozens of industries.
But in the early 2020s, after watching so much go wrong in the world, with businesses around me failing because no one was allowed to visit them, my focus shifted.
Businesses are the lifeblood of a community.
Healthy businesses produce jobs, add to the economy, give people purpose, motivation, direction, and experience, and are essential to a thriving economy.
And restaurants have a special place in my heart, because I know how difficult the industry can be. And, because I love eating out! It’s one of our favorite things to do as a family.
So, I shifted ProActive Content so I could apply my strong track record and expertise in the area of email marketing, and focus it entirely on restaurants.
Now, ProActive Content’s primary focus is the Restaurant Revenue Machine, which provides done-for-you email and SMS marketing for restaurants of all sizes.
Marketing is the Body. Copywriting is the Blood.
Too many businesses, including restaurants, hire marketers who don’t know how to write. Or, put another way, there are a lot of marketing ‘experts’ out there, but very few who can actually implement their own ideas – assuming they’re good ideas.
After initially learning copywriting at AWAI, I dove deep into marketing, GKIC-style. What’s GKIC? (It’s now called Magnetic Marketing, owned by Russell Brunson). It’s a direct-response marketing business that trains entrepreneurs how to grow our businesses using proven high-impact marketing and copywriting techniques. They teach what is commonly referred to as “Dan Kennedy” style marketing principles.
Who’s Dan Kennedy? He’s the guy in the photo there, next to me. He’s also the ‘K’ in GKIC.
A-List Copywriting at Non-A-List Prices
The point is, I’m a Dan Kennedy Certified Copywriter for Info-Marketers, one of only about 100 in the world. I sought and achieved this status so I could learn from the best, and then use my new expertise to have an impact on your business.
And now you get the benefit from everything I’ve learned and continue to learn. I’ve channeled all my experience, knowledge, and skill to one goal: Achieve total mastery of email and SMS marketing for restaurants.
And because it’s a done-for-you service, restaurant owners won’t be burdened with having to learn and manage yet another task. We take care of everything. You just make more money.
When you talk to me, you’ll feel smarter.
Here’s a few other certifications and memberships I’ve earned:
- Hubspot Inbound Marketing Certified
- Upwork Top Rated Copywriter
- Magnetic Marketing Gold Member
- Former Info-Marketing Association Member
- Former Member – Association for Fundraising Professionals
- Magnetic Marketing Power Lunch Member – Puget Sound Chapter (ask me about this – it’s more than just a free lunch! It will transform your business)
For Those Who Aren’t Restaurant Owners
If you have a business other than restaurants and want me to help grow your business or nonprofit, here are a few ways other types of copywriting I perform:
- Email marketing – my #1 fundraising and copywriting specialty. See this page for more.
- eBooks – short and long. Ask to see eBooks I’ve written for businesses and nonprofits
- Content writing – blogs of any length and size, backed with strong SEO
- Web page impact writing – sales pages, landing pages.
- Website main page writing – home, about, primary website pages.
- Lead generation funnel creation and content – blog writing, case studies, PDFs, special reports.
- Direct mail – post cards, sales and fundraising letters, and all related content.
- Basic on-page SEO. I’m not a technical SEO-ist, but anything the user can see, I know how to do.
- Website Evaluations and Marketing Plans
- and more…
Marketing is about impact. Copywriting is what makes the impact happen. It’s the body and the blood that pump your business to life.
Click the button if there’s some way I can serve you.
Not ready to talk yet? Learn more about direct response marketing from the “true master” – Jimmy McGill from Better Call Saul
