Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Category: Fundraising Campaigns
Which Is Better – Direct Mail or Online Fundraising?
Which Is Better – Direct Mail or Online Fundraising? Plus: 6-Step Multi-Channel Donor Action Plan It’s a common belief that direct mail fundraising is more costly and less effective than digital or online fundraising. People say ‘direct mail is dead.’ The proper response to that assertion is – show me the data. If they looked […]
Should Your Nonprofit Still Do Giving Tuesday During Covid?
Should Your Nonprofit Still Do Giving Tuesday During Covid? 7 Giving Tuesday Campaign Ideas You Can Use Now If you have come here looking for an answer to that question – should nonprofits still do Giving Tuesday during Covid – you probably already know the answer deep down. Let’s answer with a question: Do the […]
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era Tips to Elevate Your Email and Direct Mail Match Campaigns Matching grants are a tried and true fundraising strategy. And for good reason. Whatever you give, the gift is doubled (or tripled, or whatever multiple you have secured). The […]
Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization?
Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization? How to Set Up a Business Reply Mail Account in 9 Steps If your nonprofit sends out more than 437 pieces of direct mail per year, you might want to consider setting up a Business Reply Mail account with the Post […]
5 Ideas Nonprofits Can Use to Revive the Economy After COVID
5 Ideas Nonprofits Can Use to Revive the Economy After COVID The Coin Has Flipped – Now Businesses Need Nonprofits to Help Them! Businesses are hurting, and ProActive Content is feeling their pain. While a good portion of our copywriting and strategic consulting work is devoted to nonprofits, we also work with a fair number […]
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
