Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Category: Building a Nonprofit
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online Fundraising Data Reveals Major Gaps in Nonprofit Responses to New Donors It’s a big deal when a new donor gives to your nonprofit. This is true no matter how the gift comes in – through your website, through direct mail, at a fundraising event, or […]
Small Nonprofit Series: Our Nonprofit Is Too Small for SEO
Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to “do more”, then rewards you […]
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both Why do donors give? What motivates them to choose one nonprofit organization over another? Donor motivation must depend on more than just the cause, because many causes have multiple organizations all pursuing the same basic mission. There are many nonprofits supporting […]
Why Isn’t Our Fundraising Strategy Working when It Worked for Other Nonprofits?
Why Isn’t Our Fundraising Strategy Working? It Worked for Other Nonprofits! How the Hidden Barrier of ‘Survivorship Bias’ Leads to Confusing, Frustrating Under-performance If you’re frustrated or confused about why your fundraising strategy isn’t working even though you read about it in books or articles, saw a webinar, or heard a presentation at a conference […]
Lead Magnet Marketing Plan for Nonprofits
Lead Magnet Marketing Plan for Nonprofits 6-Step Plan for Explosive Email List Growth Using Your Digital Assets A lead magnet can be an eBook, a video, a special report, or any other digital asset that you can offer visitors to your site in exchange for their email. Of all the possible lead magnets a nonprofit […]
8-Step Guide for Starting Nonprofit & Business Partnerships
8-Step Guide for Starting Nonprofit & Business Partnerships How to Find Businesses Who Will Collect Donations at Checkout, Sponsor Your Events, Send Volunteers, and More Businesses care about your nonprofit’s mission. That’s because businesses are run by people, and people care. Part of your job as a fundraiser is therefore to find businesses your nonprofit […]
Nonprofit Lead Magnets: The Ultimate Guide
Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money How to Prevent Your Personal Feelings about Money and Wealth from Crippling Your Fundraising Imagine a person who loves organic food, but dislikes farmers. Seems kind of silly, right? But when it comes to money and fundraising, a lot of fundraisers […]
Small Nonprofit Series: Our Nonprofit Is Too Small for a CRM
Small Nonprofit Series: Is Our Nonprofit Too Small for a CRM? No. Here’s Why Every Nonprofit Should Invest In a Donor Management Platform Let’s get one thing straight right away. I am not a technology buff. I don’t get excited about gadgets and goofy services like cameras in my house or on my front porch […]
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit ProActive Content Founder Dan Magill Reports on Why and How Nonprofits Need to Prioritize Donor Relationships I recently attended the Magnetic Marketing Growth Summit in Denver, and though their emphasis is on marketing for businesses, so many of the principles I learned […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
What Is SEO, and How Does It Fight Ebola?
4 Steps to Increasing Your Optimized Web Traffic When someone has an interest in a topic, like Ebola, and searches online to get a question answered, the words they type into Google, Bing, or Yahoo are called keywords. Keywords are the basis for what we call SEO (Search Engine Optimization). So what is SEO? It’s […]
