8 Clever Ways to Increase Your Nonprofit’s Email Open Rates How to Beat Typical (and Declining) Industry Open Rates According to an annual study from M&R Benchmarks, 13% of all online fundraising revenue in 2018 was driven by email. So the importance of keeping your email open rates as high as possible needs no convincing. […]
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Category: Email delivery platforms
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
Constant Contact Vs Mailchimp – 7 Reasons CC Beats the Chimp
Constant Contact Vs Mailchimp Why Constant Contact is Seven Bananas Better than Mailchimp I do a lot of email marketing and copywriting. I’ve worked on ongoing campaigns, one-off emails, standalone series and autoresponders. Along the way, I’ve used a number of email platforms. Two of the biggest ones are Constant Contact and Mailchimp. As email […]
