How to Get More People to Read Your Nonprofit’s Emails 7 Email Copywriting Strategies to Engage Readers and Drive Response Getting your nonprofit’s emails opened is one thing. But getting people to read the whole email is quite another. It doesn’t do much good if people open your emails but then just read the first […]
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Category: Fundraising Copywriting
Nonprofit Testimonials: The 2 Mountain-Moving Kinds You Want Most and How to Get Them
Nonprofit Testimonials: The 2 Mountain-Moving Kinds You Want Most and How to Get Them Testimonials have been used in marketing for over a hundred years. Their value in bringing prospects from considering something to deciding to do it is unquestioned. Nonprofit testimonials have the same power, but far too many nonprofits are under-utilizing this game-changing […]
Should Your Nonprofit Still Do Giving Tuesday During Covid?
Should Your Nonprofit Still Do Giving Tuesday During Covid? 7 Giving Tuesday Campaign Ideas You Can Use Now If you have come here looking for an answer to that question – should nonprofits still do Giving Tuesday during Covid – you probably already know the answer deep down. Let’s answer with a question: Do the […]
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era Tips to Elevate Your Email and Direct Mail Match Campaigns Matching grants are a tried and true fundraising strategy. And for good reason. Whatever you give, the gift is doubled (or tripled, or whatever multiple you have secured). The […]
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
Attention Nonprofits in the Pacific Northwest
Attention Nonprofits in the Pacific Northwest: Are You Coming to the 2020 AFP Annual Conference in Seattle? See Below for a Special Conference-Exclusive Way to Improve Your Fundraising Copy ProActive Content will be back at the 2020 Association for Fundraising Professionals Annual Conference this year, and this year’s event is looking like yet another great […]
14 Fundraising Writing Tips – How to Raise More Money without Spending More
14 Fundraising Writing Tips – How to Raise More Money without Spending More If you’re doing your own fundraising writing, you probably wonder sometimes if you’re doing it ‘right.’ Or if there even is a ‘right’ way to do it. Perhaps a better way to think of it is, there are more effective ways to […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
Why You Should Rarely Use Jargon in Your Fundraising
Why You Should Rarely Use Jargon in Your Fundraising Don’t Let the Jargonasaur Scare Away Your Donors Maybe it’s my background in education, but I can’t stand jargon. I’ll never forget reading about the school board candidates in my voter’s pamphlet one year. One of their descriptions was so packed with industry jargon, buzzwords, and […]
Fundraising Tip: Aim for the Heart, Not the Head
Fundraising Tip: Aim for the Heart, Not the Head Behavior Research Confirms: Donors Don’t Care About Your Facts and Figures A more fun headline for this article might be this: Research confirms that donors don’t care about research. An article in The Guardian examines several research studies of donor behavior and concludes that donors respond […]
Are Your Emails Overdesigned? Online Fundraising Testing Series Part 2
Are Your Fundraising Emails Over-Designed? See How Email Design Affects Donations Online Fundraising Testing Series Part 2 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 1 – How Much Donation Page Copy Should We […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
7 Steps to Reduce Your Donation Form Abandonment
7 Steps to Reduce Your Donation Form Abandonment Up to 83% of Your Potential Online Donors Are Giving Up. Here’s What to Do About It There’s a lot more crossover between businesses and nonprofits that some would like to admit. That means we can learn from each other. One such item is what businesses call […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
The Overlooked Secret to Fundraising Copywriting – Verbs
The Overlooked Secret to Fundraising Copywriting – Verbs Part 2: Fundraising Copywriting Smackdown: Verbs vs Adjectives See Part 1: 4 Copywriting Tips on How to Lasso Your Reader’s Attention with Verbs What language best engages readers and motivates them to give your cause How do you tell fundraising stories well enough to evoke a […]
The Overlooked Secret to Fundraising Copywriting – Verbs
The Overlooked Secret to Fundraising Copywriting – Verbs Part 1: 4 Fundraising Copywriting Tips on How to Use Verbs to Lasso Your Reader’s Attention “The little boy went far from home to look for food.” “The little boy traveled far from home to search for food.” Great fundraising copywriting shouldn’t be complicated. In fact, if […]
3 Reasons You Need a Copywriter On Your Web Design Team
Who Do You Call For an Underperforming or Brand New Website? Graphic Designers? Programmers? Copywriters? I recently participated in a non-profit free-for-all where tech people donate their talents to a variety of local non-profits. It was a great experience and I got to work with several organizations. It was also a great opportunity to see […]
Copywrite Or Copyright?
What Is Copywriting? It’s becoming comical, but many times when I tell people I’m a copywriter, they start conjuring images of angry consumers and artists battling it out for content ownership. They remember the Napster-Metallica fight in the 90s, and the more recent conflict in which movie studios put the illegal downloading and file sharing […]
