Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
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Category: Marketing tips and advice
Want Results from Google Ad Grants? Then Don’t Do This
Want Results from Google Ad Grants? Then Don’t Do This Analysis of 5 Ineffective Ad Grants Landing Pages, and 1 Strong One Nonprofits and businesses invest a lot of time, effort, and money into launching, managing, and benefiting from their Google Ads accounts. You can spend many hours per month perfecting your ads, researching new […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
Are Your Emails Too Long? Email Length Myths Busted.
Is My Email Too Long? Is My Email Too Short? What’s a Good Length for Email Marketing?? Answer: Your Emails Should be As Long As They Have to Be to Get the Click Email Case Study – Scroll Down to See Some REAL Data! Don’t buy into the myth. Shorter is not better. Now, don’t […]
Putting Lead Generation In Its Place
An Internet Marketing Lead Generation Ecosystem Lead generation is an online marketing term that’s become part of the lexicon. But what is it? And how do you do it? For small and mid-sized businesses especially, it seems like some new system or strategy for generating leads comes out every week. It’s easy to get overwhelmed. […]
Part 3: Should My Business Use Yelp? It Depends What Kind of Business You Have
Should My Business Use Yelp? Decide for yourself after reading this final installment of my Yelp marketing story. Read part 1: How not to treat a customers and 3 Big Promises Yelp will give you Read part 2: The first 2 marketing lessons you can learn from my Yelp experience Lesson 3: Targeted Direct Response […]
Online Marketing Tip #1: Know Who Your Website is For
Online Marketing Tip #1: Know Who Your Website is For Use Both Sides of the Coin Businesses, charities, non-profits–all of them have an online and social media presence these days, but what are they doing with it? What should they be doing? The answer lies in the age-old saying, “Two sides of the same coin.” […]
