Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Category: Nonprofit fundraising
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online Fundraising Data Reveals Major Gaps in Nonprofit Responses to New Donors It’s a big deal when a new donor gives to your nonprofit. This is true no matter how the gift comes in – through your website, through direct mail, at a fundraising event, or […]
Is Your Nonprofit’s Site Missing This Webpage?
Is Your Nonprofit’s Site Missing This Webpage? Ways to Give: The Most Impactful Webpage Missing from over 20% of Nonprofit Websites People are different. It’s one of the great truths about humanity that we are not all the same. And those differences end up determining how we live and act in so many ways. Including […]
Which Is Better – Direct Mail or Online Fundraising?
Which Is Better – Direct Mail or Online Fundraising? Plus: 6-Step Multi-Channel Donor Action Plan It’s a common belief that direct mail fundraising is more costly and less effective than digital or online fundraising. People say ‘direct mail is dead.’ The proper response to that assertion is – show me the data. If they looked […]
The Basics of Donor Advised Funds
The Basics of Donor Advised Funds How to Encourage Donors to Give to Your Nonprofit Through a DAF As a nonprofit, you’ve probably heard about donor advised funds, and you may even know a little bit about them. But are you actively pursuing donors who have a DAF and want to use it to give […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit How to Motivate More Donors to Put Your Organization in Their Will In 2017, donors gave a total of $410 billion to charity. Of that, $35.7 billion came in the form of planned giving bequests. That means about 9% of charitable gifts are given in […]
Is Giving Tuesday Worth All the Trouble and the Hype?
Is Giving Tuesday Worth All the Trouble and the Hype? 5 Keys to a Successful Giving Tuesday Campaign Is Giving Tuesday worth it? Does it really work? Or is it just another fad that, even though now several years strong, will eventually fade into the online dustbin of history next to Myspace, Aereo, and every […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
46 Silent Auction Ideas to Boost Revenue and Make Your Gala FUN
46 Silent Auction Ideas to Boost Revenue and Make Your Gala FUN The 2-Question Test to Determine If an Item Is Worth Procuring The more silent auction ideas you have to work with, the easier it will be to procure enough winners to ensure a successful auction without taking too much of your time to […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
How to Write ‘Can’t Look Away’ Headlines for Nonprofits
How to Write ‘Can’t Look Away’ Headlines for Nonprofits 6-Step Guide Reveals How to Engage and Inspire Your Readers to Action In this media-saturated age, getting anyone to read your nonprofit’s content and fundraising appeals presents an unending challenge. Each new piece of content you send out requires a fresh motivation to be read by […]
Make Them Hear You: Why Fundraising is Harder Than You Think
Why Fundraising is Harder Than You Think Lazy Marketing Projections and ‘Out-of-Thin-Air’ Goals Often Have No Relationship to Reality It’s a mistake made across all sectors of business in addition to nonprofits. We believe it’s easier to get people to do what we want than it really is. Read that again to make sure you […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
Case Study: Why Nonprofits Fail
Case Study: Why Nonprofits Fail – Part 1 3 Sobering Lessons from a Nonprofit that Disappeared Read Part 2 – Get Five Foundations for a Fail-Proof Nonprofit If you’ve read any number of my blogs, you may have picked up that one injustice I care a lot about is human trafficking and all its twisted […]
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
Ripped from Hollywood: The Anatomy of Fundraising Storytelling – How to Insert Donors into Your Narrative
Ripped from Hollywood: The Anatomy of Fundraising Storytelling – How to Insert Donors into Your Narrative 6 Components Every Well-Told Fundraising Story Must Have The power of story in fundraising is well-known. What’s less well-known is how to tell a story well, such that it motivates donors to want to take action. Besides fundraising copywriting, […]
Wow Your Guests with 8 Next-Level Silent Auction Strategies
Wow Your Guests with 8 Next-Level Silent Auction Strategies Do More Than Just Sell Items. Create a Truly Memorable Guest Experience What’s the top goal of your charity’s silent auction? You probably thought of money. But is that really the #1 goal? Let’s get real – the money you make from your silent auction […]
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
