Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late! 4-Step Fast Action #GivingTuesday Planning Guide Fortunately, you’re not too late though. But the moment you finish reading this, go plan your next Giving Tuesday campaign. What’s so great about Giving Tuesday? #GivingTuesday is a rejection of holiday consumerism, so the ‘sales’ pitch is […]
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Category: Nonprofit fundraising
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill Share These Charitable Tax Deduction Strategies with Mid-Level & Major Donors and Recurring Givers (Includes Zombie Donor Plan!) Is your U.S. nonprofit nervous about losing donations because of Trump’s Tax Cuts and Jobs Act? Don’t panic. But don’t just […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later 10-Step Guide Written for Non-Tech Normal People Just Trying to Make a Difference Google Adgrants is the nonprofit branch of Google Ads. You get up to $10,000 in free online advertising per month, $329 per day. Sounds great […]
7 Live Auction Tips for Growth-Obsessed Nonprofit Events
7 Stratospheric Live Auction Tips That Will Make Your Next Event Break All Your Previous Records Grow Your Fundraising Auction Revenue without Increasing Your Costs Your live fundraising auction is one of your primary revenue generators. The whole event brings in a lot of money, but it’s the live auction that’s usually the biggest draw. […]
Giving Tuesday Donors Exposed! Truth Revealed Inside New Report
Report Reveals Truth about Giving Tuesday: It’s a ‘New Donor’ Gold Mine Don’t Wait Until November. Plan Your #GivingTuesday Campaign NOW Remember, remember, the Tuesday after Thanksgiving which is usually in – November. Okay, not quite as poetic as the original. But that Tuesday has become very special to the nonprofit community. Giving Tuesday has […]
How to Set Up a Facebook Fundraiser that Raises Tons of Money with Little Work from You
How to Set Up a Facebook Fundraiser that Raises Tons of Money with Little Work from You 5 Easy Steps to Empower Your Supporters to Reach Out to Their Social Networks Facebook fundraisers are a relatively new and simple way to do peer-to-peer (P2P) fundraising, but with a lot less work required from you. Typically, […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
This Is Why Your Nonprofit Isn’t Getting More Donations from Email
This Is Why Your Nonprofit Isn’t Getting More Donations from Email 7 Easy Tactics to Ride the Wave of Email Fundraising Growth Other Nonprofits Are Already Surfing I love email. It’s true. I still look forward to getting messages in my email that are only for me. I love updates, notes from clients, messages from […]
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers How to Give Your Ambassadors a Plan and the Confidence to Surpass Their Fundraising Goals Peer-to-peer fundraising (also known as P2P fundraising) is one of the best strategies your nonprofit can use to advance the success of your mission. There are three main benefits it can […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
You’ll be Shocked to See How Much Money Is Leaking from Your Fundraising Auction
You’ll be Shocked to See How Much Money Is Leaking from Your Fundraising Auction 8 Auction Revenue Sources and 3 Advanced Marketing Secrets To extract the maximum revenue from your fundraising auction demands your creative attention on two different tiers. Tier One includes auction activities common to many events. If your nonprofit does annual fundraising […]
15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas
Top 15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas Is Your Nonprofit Appealing to All Your Donors’ Motivations for Giving? Lots of people give to charity. And many of those people love it. It’s important to keep that in mind, because fundraising is hard. But contrary to what […]
How to Build Trust With Donors
How to Build Trust With Donors Much is made in some circles about vetting charities before donating to them.Sites like Charity Navigator are often put forth as places to go so you can verify a nonprofit is for real. Articles like this one (as is typical, not written by fundraising professionals) cite statistics like “35% of people don’t trust […]
How Many Emails Should My Nonprofit Be Sending?
How Many Emails Should My Nonprofit Be Sending? You already know what the answer is, right? Yep. Your worst fears are confirmed. The answer for how many emails your nonprofit should send is, “It depends.” Gaaa! Okay, now that that’s out of the way, let’s get real about email frequency. First – the bad news. […]
5 Fundraising Auction Failures – Real Case Study
Fundraising Auction Failures: How One Nonprofit Bungled Their Auction to the Tune of Losing $100,000 Fundraising auctions that are worth the effort need to do more than just make some money. They need to collect all the money people showed up expecting to give. Don’t miss that point. People come to fundraising auctions expecting […]
The Ultimate Fundraising Case Study – Idea-Packed Fundraising Book
The Ultimate Fundraising Case Study Is Here! New Book Asks: Is Your Nonprofit Ready to Stop Figuring All This Out On Your Own? Read 5-Star Review Here! #TheUltimateFundraisingCaseStudy Good case studies have immense value. They tell a story of what someone else has done to solve a problem or achieve a goal. If you’re trying […]
3 Simple Fundraising Tips: Don’t leave your donors hanging
3 Simple Fundraising Tips: Don’t Leave Your Donors Hanging Sometimes it’s hard to figure out why a fundraising attempt falls short of the goal. It seems like you promoted it well enough. You thought the loyal supporters would come through. But for some reason, it didn’t happen. Even for experienced nonprofit professionals, sometimes the best […]
Our Non-Profit Just Held a Fundraising Event. Now What?
Do Not Neglect: 3 Steps You Must Take After Every Fundraising Event A lot of work goes into planning and executing a successful fundraising event. Whether it’s a scavenger hunt, a rally, a walk, an auction, or something else specific to your area of influence, your staff does a lot of legwork to make it […]
