Lead Magnet Marketing Plan for Nonprofits 6-Step Plan for Explosive Email List Growth Using Your Digital Assets A lead magnet can be an eBook, a video, a special report, or any other digital asset that you can offer visitors to your site in exchange for their email. Of all the possible lead magnets a nonprofit […]
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Category: Want More E-Newsletter Subscribers?
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
Is Your Nonprofit Ready for Google Ad Grants?
Is Your Nonprofit Ready for Google Ad Grants? 5-Point Ad Grants Checklist Reveals If Your Organization Is Ready to Grow Its Email List Using Google’s Free Ad Platform What’s the value in using Google Ad Grants for nonprofits? If you’ve done any research at all, you probably already know a few things: It’s a pain […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
Why Your Nonprofit’s Newsletter Doesn’t Get More Signups
5 Ways Your Charity Newsletter Signup Process Might Be Scaring Away Subscribers Almost every charity has a newsletter. And that’s good. They help cultivate your donor base, keep your supporters informed, and allow new visitors to learn about your organization without committing to anything. The problem is, many nonprofits (and businesses) that have a newsletter […]