Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to “do more”, then rewards you […]
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Category: SEO Tips and Help
How to Write a Click-Worthy Meta Description
How to Write a Click-Worthy Meta Description Nonprofit SEO Must Do More than ‘Show Up’ In Search Results SEO involves far too many components to address them all in one article. Today, we’re going to focus on the meta description – what it is, where it is, and how to write it so web searchers […]
Why SEO Matters, Even for Nonprofits
Why SEO Matters, Even for Nonprofits 4 Lessons about SEO for Nonprofits from Real Keyword Data Do you get those annoying emails from obscure companies promising you thousands of ‘leads’ and better traffic if you let them do your SEO? In the era of the coronavirus, these types of sales tactics are even more distasteful, […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
Putting Lead Generation In Its Place
An Internet Marketing Lead Generation Ecosystem Lead generation is an online marketing term that’s become part of the lexicon. But what is it? And how do you do it? For small and mid-sized businesses especially, it seems like some new system or strategy for generating leads comes out every week. It’s easy to get overwhelmed. […]
Part 2: Yelp Business Reps Do Not Understand Online Marketing – A True Story
3 Lessons from Yelp’s Business “Service” Let’s take a look at the three areas I highlighted at the start. (If you missed Part 1 of my Yelp Marketing Saga – find it here) Lesson 1: Customer service: “Here’s Your Rotten Fruit. Please Come Again” Businesses die if they don’t sell. And they don’t sell if […]
Part 3: Should My Business Use Yelp? It Depends What Kind of Business You Have
Should My Business Use Yelp? Decide for yourself after reading this final installment of my Yelp marketing story. Read part 1: How not to treat a customers and 3 Big Promises Yelp will give you Read part 2: The first 2 marketing lessons you can learn from my Yelp experience Lesson 3: Targeted Direct Response […]
SEO Is Not Dead
It’s an Essential Part of Doing Business Online Humans seem to enjoy declaring things dead. Maybe we like to feel like we “called it.” In the past, it was rock. Disco. God. Quality feature films. And the latest addition to this list? SEO. (How can you use SEO to grow your business or nonprofit? Here’s […]
What Is SEO, and How Does It Fight Ebola?
4 Steps to Increasing Your Optimized Web Traffic When someone has an interest in a topic, like Ebola, and searches online to get a question answered, the words they type into Google, Bing, or Yahoo are called keywords. Keywords are the basis for what we call SEO (Search Engine Optimization). So what is SEO? It’s […]
