Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
Fundraising & Copywriting Blog
Why SEO Matters, Even for Nonprofits
Why SEO Matters, Even for Nonprofits 4 Lessons about SEO for Nonprofits from Real Keyword Data Do you get those annoying emails from obscure companies promising you thousands of ‘leads’ and better traffic if you let them do your SEO? In the era of the coronavirus, these types of sales tactics are even more distasteful, […]
7 Fundraising Event Ideas for Nonprofits of All Sizes
7 Fundraising Event Ideas for Nonprofits of All Sizes Plus: See Data on Which Events Produce the Best ROI for Small, Mid-size, and Large Organizations Maybe your nonprofit has never done a fundraising event, or maybe you’re looking to try something new. Either way, figuring out which fundraising event ideas make the most sense for […]
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money How to Prevent Your Personal Feelings about Money and Wealth from Crippling Your Fundraising Imagine a person who loves organic food, but dislikes farmers. Seems kind of silly, right? But when it comes to money and fundraising, a lot of fundraisers […]
5 Ideas Nonprofits Can Use to Revive the Economy After COVID
5 Ideas Nonprofits Can Use to Revive the Economy After COVID The Coin Has Flipped – Now Businesses Need Nonprofits to Help Them! Businesses are hurting, and ProActive Content is feeling their pain. While a good portion of our copywriting and strategic consulting work is devoted to nonprofits, we also work with a fair number […]
What Your Fundraising Event Sponsors Really Want, and How to Give It to Them
What Your Fundraising Event Sponsors Really Want, and How to Give It to Them 9 Secrets to Getting More and Bigger Fundraising Event Sponsorships Why do companies sponsor fundraising events? What do they get out of it? Too many nonprofits approach event sponsorship the same flawed way they approach donors – presuming they will just […]
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
Attention Nonprofits in the Pacific Northwest
Attention Nonprofits in the Pacific Northwest: Are You Coming to the 2020 AFP Annual Conference in Seattle? See Below for a Special Conference-Exclusive Way to Improve Your Fundraising Copy ProActive Content will be back at the 2020 Association for Fundraising Professionals Annual Conference this year, and this year’s event is looking like yet another great […]
Small Nonprofit Series: Our Nonprofit Is Too Small for a CRM
Small Nonprofit Series: Is Our Nonprofit Too Small for a CRM? No. Here’s Why Every Nonprofit Should Invest In a Donor Management Platform Let’s get one thing straight right away. I am not a technology buff. I don’t get excited about gadgets and goofy services like cameras in my house or on my front porch […]
14 Fundraising Writing Tips – How to Raise More Money without Spending More
14 Fundraising Writing Tips – How to Raise More Money without Spending More If you’re doing your own fundraising writing, you probably wonder sometimes if you’re doing it ‘right.’ Or if there even is a ‘right’ way to do it. Perhaps a better way to think of it is, there are more effective ways to […]
How to Motivate People to Read Your Company’s or Nonprofit’s Emails
How to Motivate Customers and Supporters to Read Your Company’s or Nonprofit’s Emails The Opening Sentence: The Most Important Part of Your Email (TONS of examples included!) Let’s get this out of the way: Yes, the subject line seems like the most important part of an email. After all, if they don’t open it, they […]
Off-Season Fundraising Ideas that Deepen Donor Loyalty
Off-Season Fundraising Ideas that Deepen Donor Loyalty 9 Things Mid-size and Small Nonprofits Can Do the Rest of the Year If you’re like most nonprofits, your best months for fundraising come at the end of the year. Other times of the year could be called the off-season for fundraising – times when fewer people give, […]
Fundraising Event Volunteer Guide
Fundraising Event Volunteer Guide 10 Ways to Empower Your Event Volunteers and Turn an Average Event into an Unforgettable (and More Profitable) Experience It’s pretty tough to run a nonprofit fundraising event without volunteers. There are simply too many tasks to be done for a paid stuff to handle them all. And everyone knows this. […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
Increase Your Online Donations by 284% in Less than 60 Minutes
Increase Your Online Donations by 284% in Less than 60 Minutes Use Real Experimental Data to Improve Your Online Donation Form and Remove Fields that Distract Would-be Donors Online donation forms represent one of the simplest ways to boost your donations. Why is this true? Because the hard part of fundraising comes in attracting and […]
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
16 Places You Can (and Should) Be Thanking Donors
16 Places You Can (and Should) Be Thanking Donors 6 Ways Donors Give, and How to Thank Them in Each Situation The data is clear: Thanking your donors early, often, and continuously pays you back many times over. Guidestar reports donor research that found that first-time donors who receive a personal thank you within 2 […]
Want Results from Google Ad Grants? Then Don’t Do This
Want Results from Google Ad Grants? Then Don’t Do This Analysis of 5 Ineffective Ad Grants Landing Pages, and 1 Strong One Nonprofits and businesses invest a lot of time, effort, and money into launching, managing, and benefiting from their Google Ads accounts. You can spend many hours per month perfecting your ads, researching new […]
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit ProActive Content Founder Dan Magill Reports on Why and How Nonprofits Need to Prioritize Donor Relationships I recently attended the Magnetic Marketing Growth Summit in Denver, and though their emphasis is on marketing for businesses, so many of the principles I learned […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
