The Ultimate Fundraising Case Study Is Here!

New Book Asks: Is Your Nonprofit Ready to Stop Figuring All This Out On Your Own?

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Good case studies have immense value.

They tell a story of what someone else has done to solve a problem or achieve a goal. If you’re trying to solve a similar problem, a wise person first looks to see what others have already done.

A case study shows you what worked and what didn’t work for someone else in a similar situation as you. A good case study is also fun to read.

The problem in nonprofit fundraising is, it’s so complicated. Few fundraising case studies can incorporate all the different parts of a big fundraising campaign. And even if they do, the details suffer.

The reality is, especially for big fundraising projects or ongoing campaigns, you need an example on the same scale of what you’re trying to do. Now, you can finally have one.

The Ultimate Fundraising Case Study: 12 Swipe-Ready, Real World Lessons Even the Smallest Nonprofits Can Use to Raise Big Money

The Ultimate Fundraising Case Study is a new book that came out in November of 2017. It’s the first fundraising book that is basically one complete case study.

Most fundraising books talk about general fundraising principles. But if they have any real world examples, they have to draw from multiple ones and you never really know what else was behind that example’s success or failure.

The Ultimate Fundraising Case Study uses just one example – in all its gloriously dirty detail. The book emerged from a successful 10-month capital campaign to raise $475,000 to build a human trafficking safe home in Nepal. ProActive Content was the principal copywriter for the project, and one of the main fundraising strategic consultants as well.

I, Dan Magill, was there from start to finish. And along the way, I realized the lessons the team was learning had so much value for other nonprofits – especially small and mid-sized ones – that I would turn it into a book. That book will be available very soon.

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The lessons and insights your nonprofit will use from this book (which you can buy for less than a family outing to Burger King) would cost thousands of dollars if you were to seek out a professional fundraising consultant to learn the same things.

And a consultant’s report isn’t nearly as fun to read.

In a single book, you’ll get real life examples and actionable takeaways you can apply to your charity immediately. Each one is based on real world experiences – not all of them positive. There’s no sugar coating in this book. No false impression that everything we touched turned to gold.

You’ll see over a dozen ideas we tried that completely failed. But you’ll also see how we eventually succeeded in spite of those failures and many other dramatic setbacks. Nothing is held back here, and that’s why it’s a case study, and not a “fundraising principles” book.

How The Ultimate Fundraising Case Study Will Help Your Nonprofit

Donors are number one, of course. But volunteers play a huge role in most nonprofits, and are indispensable to the success of your mission as well as in your fundraising. So why do so few books talk about them? Too often, all the focus is on donors.

Here, you’ll learn a 3-step process to empowering your volunteers without burning them out.

You’ll also learn, in one of the most valuable chapters of the book, what NOT to ask your volunteers to do. So many organizations make this mistake, and cycle through dozens of volunteers every year who show up for a few months and then disappear because they get asked to do things that aren’t appropriate for volunteer workers.

If that’s the only chapter you read, it will save your nonprofit from years of discouraging letdowns and disappointments (but only if you DO what the chapter says!).

Other chapters cover more practical fundraising problems all nonprofits struggle with:

• Social media marketing – why it persistently stinks and lets your charity down (hint – you’re entrusting it to people you assume are “good” at social media)
• Event fundraising – this longest chapter in the book shows why our auction blew past our expectations, but why it still fell short of what we could have done (includes 7 profit-boosting silent auction strategies)

Plus: 5 ways your low-income supporters can help boost the profits of your event far beyond their capacity to give

• Website frustrations – why online fundraising keeps letting you down and what it takes to finally get it right. One common problem? The 5 steps to developing a site are done in the wrong order.
• Internal decision-making – who makes the big decisions with your fundraising, and who SHOULD be making them
• Why good storytelling isn’t enough
• How we leveraged three donor psychology principles to turn the tide of the campaign when we were at our lowest point

In all, The Ultimate Fundraising Case Study presents 12 major lessons we learned over the course of successfully raising the money to build a 5-story, 20-bedroom refuge and empowerment center for women and kids escaping human trafficking.

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What Are Your Big Fundraising Goals?

Want to expand your donor base? That’s not something you can do simply by buying new email software (though it can make a difference!).

Want to raise money for a capital campaign? There are a ton of moving parts in these, and it will never be as easy as you hope or think it should be.

Want to run your first live fundraising event, or make your annual one more profitable? This requires a complete evaluation of the entire nonprofit, not just a one-time brush up on “what we did last year.”

Want to start a peer-to-peer fundraising program or a direct mail fundraising campaign?

All of these and many more big fundraising goals are fraught with complication and require the coordination of dozens of moving parts. It takes far more than any one-time adjustment, amazing new hire, or snazzy piece of software can achieve.

There are so many ways to fail at this.

But there is also a way to succeed.

Learn from the mistakes and successes of a warts-on-display fundraising campaign. More than anything else, The Ultimate Fundraising Case Study will show you what you’re really getting into when you embark on a big fundraising plan. And “big” depends on you.

For a tiny nonprofit, raising $10,000 at your first ever event is big.

For a mid-sized nonprofit that’s never done any direct mail fundraising, getting that off the ground without losing tons of money is big.

Just about any capital campaign is big.

And anytime you can save that most precious resource of all – time – the value you gain from that is priceless.

It is my hope that this book will save nonprofits of all sizes from costly and disheartening mistakes. Some mistakes just cost money. But others can break morale and make people leave. Still others can make donors stop giving (or never start in the first place – that’s what a terrible website does for you). And many more waste countless hours you’ll never get back.

You won’t find this much practical fundraising information in one place anywhere else – and certainly not for such a small price.

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