GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
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Tag: copywriting
Attention Nonprofits in the Pacific Northwest
Attention Nonprofits in the Pacific Northwest: Are You Coming to the 2020 AFP Annual Conference in Seattle? See Below for a Special Conference-Exclusive Way to Improve Your Fundraising Copy ProActive Content will be back at the 2020 Association for Fundraising Professionals Annual Conference this year, and this year’s event is looking like yet another great […]
14 Fundraising Writing Tips – How to Raise More Money without Spending More
14 Fundraising Writing Tips – How to Raise More Money without Spending More If you’re doing your own fundraising writing, you probably wonder sometimes if you’re doing it ‘right.’ Or if there even is a ‘right’ way to do it. Perhaps a better way to think of it is, there are more effective ways to […]
How to Motivate People to Read Your Company’s or Nonprofit’s Emails
How to Motivate Customers and Supporters to Read Your Company’s or Nonprofit’s Emails The Opening Sentence: The Most Important Part of Your Email (TONS of examples included!) Let’s get this out of the way: Yes, the subject line seems like the most important part of an email. After all, if they don’t open it, they […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
Want Results from Google Ad Grants? Then Don’t Do This
Want Results from Google Ad Grants? Then Don’t Do This Analysis of 5 Ineffective Ad Grants Landing Pages, and 1 Strong One Nonprofits and businesses invest a lot of time, effort, and money into launching, managing, and benefiting from their Google Ads accounts. You can spend many hours per month perfecting your ads, researching new […]
Why You Should Rarely Use Jargon in Your Fundraising
Why You Should Rarely Use Jargon in Your Fundraising Don’t Let the Jargonasaur Scare Away Your Donors Maybe it’s my background in education, but I can’t stand jargon. I’ll never forget reading about the school board candidates in my voter’s pamphlet one year. One of their descriptions was so packed with industry jargon, buzzwords, and […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit How to Motivate More Donors to Put Your Organization in Their Will In 2017, donors gave a total of $410 billion to charity. Of that, $35.7 billion came in the form of planned giving bequests. That means about 9% of charitable gifts are given in […]
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4 In support of using data to make better fundraising decisions, ProActive Content has completed this 4-part series based on some online fundraising experiments from NextAfter. See Part 3 – Best Location for your Email Signup Form Today’s question: Why Doesn’t Anyone […]
Are Your Emails Overdesigned? Online Fundraising Testing Series Part 2
Are Your Fundraising Emails Over-Designed? See How Email Design Affects Donations Online Fundraising Testing Series Part 2 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 1 – How Much Donation Page Copy Should We […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
The Overlooked Secret to Fundraising Copywriting – Verbs
The Overlooked Secret to Fundraising Copywriting – Verbs Part 2: Fundraising Copywriting Smackdown: Verbs vs Adjectives See Part 1: 4 Copywriting Tips on How to Lasso Your Reader’s Attention with Verbs What language best engages readers and motivates them to give your cause How do you tell fundraising stories well enough to evoke a […]
The Overlooked Secret to Fundraising Copywriting – Verbs
The Overlooked Secret to Fundraising Copywriting – Verbs Part 1: 4 Fundraising Copywriting Tips on How to Use Verbs to Lasso Your Reader’s Attention “The little boy went far from home to look for food.” “The little boy traveled far from home to search for food.” Great fundraising copywriting shouldn’t be complicated. In fact, if […]
How to Write ‘Can’t Look Away’ Headlines for Nonprofits
How to Write ‘Can’t Look Away’ Headlines for Nonprofits 6-Step Guide Reveals How to Engage and Inspire Your Readers to Action In this media-saturated age, getting anyone to read your nonprofit’s content and fundraising appeals presents an unending challenge. Each new piece of content you send out requires a fresh motivation to be read by […]
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late!
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late! 4-Step Fast Action #GivingTuesday Planning Guide Fortunately, you’re not too late though. But the moment you finish reading this, go plan your next Giving Tuesday campaign. What’s so great about Giving Tuesday? #GivingTuesday is a rejection of holiday consumerism, so the ‘sales’ pitch is […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
Copywrite Or Copyright?
What Is Copywriting? It’s becoming comical, but many times when I tell people I’m a copywriter, they start conjuring images of angry consumers and artists battling it out for content ownership. They remember the Napster-Metallica fight in the 90s, and the more recent conflict in which movie studios put the illegal downloading and file sharing […]
3 Simple Fundraising Tips: Don’t leave your donors hanging
3 Simple Fundraising Tips: Don’t Leave Your Donors Hanging Sometimes it’s hard to figure out why a fundraising attempt falls short of the goal. It seems like you promoted it well enough. You thought the loyal supporters would come through. But for some reason, it didn’t happen. Even for experienced nonprofit professionals, sometimes the best […]
