How to Write ‘Can’t Look Away’ Headlines for Nonprofits 6-Step Guide Reveals How to Engage and Inspire Your Readers to Action In this media-saturated age, getting anyone to read your nonprofit’s content and fundraising appeals presents an unending challenge. Each new piece of content you send out requires a fresh motivation to be read by […]
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Tag: donor communication
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
Case Study: Why Nonprofits Fail
Case Study: Why Nonprofits Fail – Part 1 3 Sobering Lessons from a Nonprofit that Disappeared Read Part 2 – Get Five Foundations for a Fail-Proof Nonprofit If you’ve read any number of my blogs, you may have picked up that one injustice I care a lot about is human trafficking and all its twisted […]
Guide to Nonprofit Christmas Card Fundraising
Guide to Nonprofit Christmas Card Fundraising Plus: 4 Reasons Why Holiday Cards Are Effective Should your nonprofit send Christmas cards? Yes! You’ll see why in a moment, but first here’s a quick 8-step guide to writing great nonprofit Christmas cards. 8 Steps to Writing and Sending Nonprofit Christmas Cards 1. Merry Christmas or Happy Holidays? […]
Why You Can’t Find Social Media Fundraising Expertise
Why You Can’t Find Social Media Fundraising Expertise The ‘Great Deception’ and Millennial Myth Debunked: They Aren’t Good At Social Media Either (This is a copyrighted excerpt from The Ultimate Fundraising Case Study. Purchase here or on Amazon. You do NOT have permission to copy this post, but you DO have permission to quote from […]
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
The Mysterious Missing Donation Money from the Masses
The Mysterious Missing Donation Money from the Masses One-time & Recurring Donor Statistics Reveal Fountain of Untapped Small Donor Generosity Is your nonprofit neglecting smaller donors in pursuit of the big fish? Don’t get me wrong – a lot of attention is paid to getting major donors, as it should be. But as the statistics […]
The Worst Mistake Nonprofits Make on Their Thank You Pages
The Worst Mistake Nonprofits Make on Their Thank You Pages 5 Thank You Page Essentials to Unite Donors with Your Charity Thank you. There, that wasn’t so hard, was it? Thanking people who do things they didn’t have to do that benefit you and your cause is really important. Possibly the single most important thing […]
Ripped from Hollywood: The Anatomy of Fundraising Storytelling – How to Insert Donors into Your Narrative
Ripped from Hollywood: The Anatomy of Fundraising Storytelling – How to Insert Donors into Your Narrative 6 Components Every Well-Told Fundraising Story Must Have The power of story in fundraising is well-known. What’s less well-known is how to tell a story well, such that it motivates donors to want to take action. Besides fundraising copywriting, […]
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
Customer Service Power Plays with Direct Mail, Email, and Phone, for Nonprofits AND Businesses
Customer Service Power Plays with Direct Mail, Email, and Phone for Nonprofits AND Businesses How to Get Attention, Produce Loyalty, and Generate Effortless Referrals (with real examples from my real estate lender) Do businesses need to stand out with eye-popping customer service that blasts far beyond the expectations of their customers? Yes, but only if they […]
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late!
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late! 4-Step Fast Action #GivingTuesday Planning Guide Fortunately, you’re not too late though. But the moment you finish reading this, go plan your next Giving Tuesday campaign. What’s so great about Giving Tuesday? #GivingTuesday is a rejection of holiday consumerism, so the ‘sales’ pitch is […]
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill Share These Charitable Tax Deduction Strategies with Mid-Level & Major Donors and Recurring Givers (Includes Zombie Donor Plan!) Is your U.S. nonprofit nervous about losing donations because of Trump’s Tax Cuts and Jobs Act? Don’t panic. But don’t just […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
What Every Nonprofit Wishes They Could Say When People Complain about ‘Overhead Expenses’
What Every Nonprofit Wishes They Could Say When People Complain about ‘Overhead Expenses’ I am not a nonprofit. But I work with a lot of them. And in that time, I’ve come to identify with them on a particular frustration. Today, I’m going to bat on their behalf with a (mostly) playful rant about nonprofit […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Classified: Advanced Volunteer Appreciation Toolkit
Advanced Volunteer Appreciation Toolkit – For the Serious Fundraiser’s Eyes Only 3 Relational Strategies that Will Bond Volunteers to Your Cause for Life I can no other answer make, but, thanks, and thanks. ~William Shakespeare Volunteers make your mission succeed. So investing in them IS your mission. ~Dan Magill I’ve done a fair amount of […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
