5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
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Tag: fundraising
The Mysterious Missing Donation Money from the Masses
The Mysterious Missing Donation Money from the Masses One-time & Recurring Donor Statistics Reveal Fountain of Untapped Small Donor Generosity Is your nonprofit neglecting smaller donors in pursuit of the big fish? Don’t get me wrong – a lot of attention is paid to getting major donors, as it should be. But as the statistics […]
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
Ripped from Hollywood: The Anatomy of Fundraising Storytelling – How to Insert Donors into Your Narrative
Ripped from Hollywood: The Anatomy of Fundraising Storytelling – How to Insert Donors into Your Narrative 6 Components Every Well-Told Fundraising Story Must Have The power of story in fundraising is well-known. What’s less well-known is how to tell a story well, such that it motivates donors to want to take action. Besides fundraising copywriting, […]
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late!
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late! 4-Step Fast Action #GivingTuesday Planning Guide Fortunately, you’re not too late though. But the moment you finish reading this, go plan your next Giving Tuesday campaign. What’s so great about Giving Tuesday? #GivingTuesday is a rejection of holiday consumerism, so the ‘sales’ pitch is […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Giving Tuesday Donors Exposed! Truth Revealed Inside New Report
Report Reveals Truth about Giving Tuesday: It’s a ‘New Donor’ Gold Mine Don’t Wait Until November. Plan Your #GivingTuesday Campaign NOW Remember, remember, the Tuesday after Thanksgiving which is usually in – November. Okay, not quite as poetic as the original. But that Tuesday has become very special to the nonprofit community. Giving Tuesday has […]
How to Set Up a Facebook Fundraiser that Raises Tons of Money with Little Work from You
How to Set Up a Facebook Fundraiser that Raises Tons of Money with Little Work from You 5 Easy Steps to Empower Your Supporters to Reach Out to Their Social Networks Facebook fundraisers are a relatively new and simple way to do peer-to-peer (P2P) fundraising, but with a lot less work required from you. Typically, […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
This Is Why Your Nonprofit Isn’t Getting More Donations from Email
This Is Why Your Nonprofit Isn’t Getting More Donations from Email 7 Easy Tactics to Ride the Wave of Email Fundraising Growth Other Nonprofits Are Already Surfing I love email. It’s true. I still look forward to getting messages in my email that are only for me. I love updates, notes from clients, messages from […]
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers How to Give Your Ambassadors a Plan and the Confidence to Surpass Their Fundraising Goals Peer-to-peer fundraising (also known as P2P fundraising) is one of the best strategies your nonprofit can use to advance the success of your mission. There are three main benefits it can […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas
Top 15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas Is Your Nonprofit Appealing to All Your Donors’ Motivations for Giving? Lots of people give to charity. And many of those people love it. It’s important to keep that in mind, because fundraising is hard. But contrary to what […]
How to Build Trust With Donors
How to Build Trust With Donors Much is made in some circles about vetting charities before donating to them.Sites like Charity Navigator are often put forth as places to go so you can verify a nonprofit is for real. Articles like this one (as is typical, not written by fundraising professionals) cite statistics like “35% of people don’t trust […]
5 Fundraising Auction Failures – Real Case Study
Fundraising Auction Failures: How One Nonprofit Bungled Their Auction to the Tune of Losing $100,000 Fundraising auctions that are worth the effort need to do more than just make some money. They need to collect all the money people showed up expecting to give. Don’t miss that point. People come to fundraising auctions expecting […]
Our Non-Profit Just Held a Fundraising Event. Now What?
Do Not Neglect: 3 Steps You Must Take After Every Fundraising Event A lot of work goes into planning and executing a successful fundraising event. Whether it’s a scavenger hunt, a rally, a walk, an auction, or something else specific to your area of influence, your staff does a lot of legwork to make it […]
