Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
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Tag: recurring donors
5 Ideas Nonprofits Can Use to Revive the Economy After COVID
5 Ideas Nonprofits Can Use to Revive the Economy After COVID The Coin Has Flipped – Now Businesses Need Nonprofits to Help Them! Businesses are hurting, and ProActive Content is feeling their pain. While a good portion of our copywriting and strategic consulting work is devoted to nonprofits, we also work with a fair number […]
Small Nonprofit Series: Our Nonprofit Is Too Small for a CRM
Small Nonprofit Series: Is Our Nonprofit Too Small for a CRM? No. Here’s Why Every Nonprofit Should Invest In a Donor Management Platform Let’s get one thing straight right away. I am not a technology buff. I don’t get excited about gadgets and goofy services like cameras in my house or on my front porch […]
Off-Season Fundraising Ideas that Deepen Donor Loyalty
Off-Season Fundraising Ideas that Deepen Donor Loyalty 9 Things Mid-size and Small Nonprofits Can Do the Rest of the Year If you’re like most nonprofits, your best months for fundraising come at the end of the year. Other times of the year could be called the off-season for fundraising – times when fewer people give, […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
16 Places You Can (and Should) Be Thanking Donors
16 Places You Can (and Should) Be Thanking Donors 6 Ways Donors Give, and How to Thank Them in Each Situation The data is clear: Thanking your donors early, often, and continuously pays you back many times over. Guidestar reports donor research that found that first-time donors who receive a personal thank you within 2 […]
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit How to Motivate More Donors to Put Your Organization in Their Will In 2017, donors gave a total of $410 billion to charity. Of that, $35.7 billion came in the form of planned giving bequests. That means about 9% of charitable gifts are given in […]
Is Giving Tuesday Worth All the Trouble and the Hype?
Is Giving Tuesday Worth All the Trouble and the Hype? 5 Keys to a Successful Giving Tuesday Campaign Is Giving Tuesday worth it? Does it really work? Or is it just another fad that, even though now several years strong, will eventually fade into the online dustbin of history next to Myspace, Aereo, and every […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
Complete Guide to Donor Survey Best Practices and Question Ideas
Complete Guide to Donor Survey Best Practices and Question Ideas How to Acquire Survey Data that Strengthens Your Fundraising and Communications At the 2019 AFP Forum for Strategic Fundraising in Bellevue, Washington, Ariel Glassman from The Ostara Group led an outstanding presentation about donor survey best practices. She, along with the executive director from Kirkland Performance […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
The Mysterious Missing Donation Money from the Masses
The Mysterious Missing Donation Money from the Masses One-time & Recurring Donor Statistics Reveal Fountain of Untapped Small Donor Generosity Is your nonprofit neglecting smaller donors in pursuit of the big fish? Don’t get me wrong – a lot of attention is paid to getting major donors, as it should be. But as the statistics […]
