Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
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Small Nonprofit Series: Our Nonprofit Is Too Small for a CRM
Small Nonprofit Series: Is Our Nonprofit Too Small for a CRM? No. Here’s Why Every Nonprofit Should Invest In a Donor Management Platform Let’s get one thing straight right away. I am not a technology buff. I don’t get excited about gadgets and goofy services like cameras in my house or on my front porch […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates How to Beat Typical (and Declining) Industry Open Rates According to an annual study from M&R Benchmarks, 13% of all online fundraising revenue in 2018 was driven by email. So the importance of keeping your email open rates as high as possible needs no convincing. […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
4 Insider Secrets to Boosting Your CTR in Google Ad Grants
4 Insider Secrets to Boosting Your CTR in Google Ad Grants What Works, What Doesn’t Work to Surpass the 5% Ad Grants CTR Requirement Google’s Ad Grants program demands a 5% click-through rate (CTR) for your overall ad campaign. If you drop below this pretty high threshold for too long, they will suspend your account. […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
3 Simple Fundraising Tips: Don’t leave your donors hanging
3 Simple Fundraising Tips: Don’t Leave Your Donors Hanging Sometimes it’s hard to figure out why a fundraising attempt falls short of the goal. It seems like you promoted it well enough. You thought the loyal supporters would come through. But for some reason, it didn’t happen. Even for experienced nonprofit professionals, sometimes the best […]
Online Marketing Tip #1: Know Who Your Website is For
Online Marketing Tip #1: Know Who Your Website is For Use Both Sides of the Coin Businesses, charities, non-profits–all of them have an online and social media presence these days, but what are they doing with it? What should they be doing? The answer lies in the age-old saying, “Two sides of the same coin.” […]
