Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money How to Prevent Your Personal Feelings about Money and Wealth from Crippling Your Fundraising Imagine a person who loves organic food, but dislikes farmers. Seems kind of silly, right? But when it comes to money and fundraising, a lot of fundraisers […]
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Tag: trust
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit How to Motivate More Donors to Put Your Organization in Their Will In 2017, donors gave a total of $410 billion to charity. Of that, $35.7 billion came in the form of planned giving bequests. That means about 9% of charitable gifts are given in […]
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4 In support of using data to make better fundraising decisions, ProActive Content has completed this 4-part series based on some online fundraising experiments from NextAfter. See Part 3 – Best Location for your Email Signup Form Today’s question: Why Doesn’t Anyone […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
Complete Guide to Donor Survey Best Practices and Question Ideas
Complete Guide to Donor Survey Best Practices and Question Ideas How to Acquire Survey Data that Strengthens Your Fundraising and Communications At the 2019 AFP Forum for Strategic Fundraising in Bellevue, Washington, Ariel Glassman from The Ostara Group led an outstanding presentation about donor survey best practices. She, along with the executive director from Kirkland Performance […]
Make Them Hear You: Why Fundraising is Harder Than You Think
Why Fundraising is Harder Than You Think Lazy Marketing Projections and ‘Out-of-Thin-Air’ Goals Often Have No Relationship to Reality It’s a mistake made across all sectors of business in addition to nonprofits. We believe it’s easier to get people to do what we want than it really is. Read that again to make sure you […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
Customer Service Power Plays with Direct Mail, Email, and Phone, for Nonprofits AND Businesses
Customer Service Power Plays with Direct Mail, Email, and Phone for Nonprofits AND Businesses How to Get Attention, Produce Loyalty, and Generate Effortless Referrals (with real examples from my real estate lender) Do businesses need to stand out with eye-popping customer service that blasts far beyond the expectations of their customers? Yes, but only if they […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
How to Build Trust With Donors
How to Build Trust With Donors Much is made in some circles about vetting charities before donating to them.Sites like Charity Navigator are often put forth as places to go so you can verify a nonprofit is for real. Articles like this one (as is typical, not written by fundraising professionals) cite statistics like “35% of people don’t trust […]
