The Mysterious Missing Donation Money from the Masses One-time & Recurring Donor Statistics Reveal Fountain of Untapped Small Donor Generosity Is your nonprofit neglecting smaller donors in pursuit of the big fish? Don’t get me wrong – a lot of attention is paid to getting major donors, as it should be. But as the statistics […]
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Tag: website fundraising
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
The Worst Mistake Nonprofits Make on Their Thank You Pages
The Worst Mistake Nonprofits Make on Their Thank You Pages 5 Thank You Page Essentials to Unite Donors with Your Charity Thank you. There, that wasn’t so hard, was it? Thanking people who do things they didn’t have to do that benefit you and your cause is really important. Possibly the single most important thing […]
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later 10-Step Guide Written for Non-Tech Normal People Just Trying to Make a Difference Google Adgrants is the nonprofit branch of Google Ads. You get up to $10,000 in free online advertising per month, $329 per day. Sounds great […]
“Help! My Nonprofit’s Home Page Stinks!”
“Help! My Nonprofit Home Page Stinks!” 12 Home Page Do’s and Don’ts for Every Nonprofit that Wants to Put Donors and Website Visitors First I’ve got good news: You’re not alone. I’ve got better news than that: There’s help. If your nonprofit is like most others, your home page isn’t just failing to get the […]
