Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Author: ProActive Content
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online Fundraising Data Reveals Major Gaps in Nonprofit Responses to New Donors It’s a big deal when a new donor gives to your nonprofit. This is true no matter how the gift comes in – through your website, through direct mail, at a fundraising event, or […]
Small Nonprofit Series: Our Nonprofit Is Too Small for SEO
Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to “do more”, then rewards you […]
Is Your Nonprofit’s Site Missing This Webpage?
Is Your Nonprofit’s Site Missing This Webpage? Ways to Give: The Most Impactful Webpage Missing from over 20% of Nonprofit Websites People are different. It’s one of the great truths about humanity that we are not all the same. And those differences end up determining how we live and act in so many ways. Including […]
Which Is Better – Direct Mail or Online Fundraising?
Which Is Better – Direct Mail or Online Fundraising? Plus: 6-Step Multi-Channel Donor Action Plan It’s a common belief that direct mail fundraising is more costly and less effective than digital or online fundraising. People say ‘direct mail is dead.’ The proper response to that assertion is – show me the data. If they looked […]
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both Why do donors give? What motivates them to choose one nonprofit organization over another? Donor motivation must depend on more than just the cause, because many causes have multiple organizations all pursuing the same basic mission. There are many nonprofits supporting […]
Why Isn’t Our Fundraising Strategy Working when It Worked for Other Nonprofits?
Why Isn’t Our Fundraising Strategy Working? It Worked for Other Nonprofits! How the Hidden Barrier of ‘Survivorship Bias’ Leads to Confusing, Frustrating Under-performance If you’re frustrated or confused about why your fundraising strategy isn’t working even though you read about it in books or articles, saw a webinar, or heard a presentation at a conference […]
Nonprofit Competition Is Real and You Need to Fight As If Life Depends On It
Nonprofit Competition Is Real and You Need to Fight As If Life Depends On It 4 Nonprofit Marketing Secrets for Attracting and Keeping Donors, Volunteers, and Supporters The enemies of nonprofit growth are not government, or political beliefs, or greed, or anything like that. Your enemies are complacency, presumption, and in some cases, a denial […]
Lead Magnet Marketing Plan for Nonprofits
Lead Magnet Marketing Plan for Nonprofits 6-Step Plan for Explosive Email List Growth Using Your Digital Assets A lead magnet can be an eBook, a video, a special report, or any other digital asset that you can offer visitors to your site in exchange for their email. Of all the possible lead magnets a nonprofit […]
How to Get More People to Read Your Nonprofit’s Emails
How to Get More People to Read Your Nonprofit’s Emails 7 Email Copywriting Strategies to Engage Readers and Drive Response Getting your nonprofit’s emails opened is one thing. But getting people to read the whole email is quite another. It doesn’t do much good if people open your emails but then just read the first […]
How to Write a Click-Worthy Meta Description
How to Write a Click-Worthy Meta Description Nonprofit SEO Must Do More than ‘Show Up’ In Search Results SEO involves far too many components to address them all in one article. Today, we’re going to focus on the meta description – what it is, where it is, and how to write it so web searchers […]
Small Nonprofit Series: Our Nonprofit Is Too Small to Use Direct Mail
Small Nonprofit Series: Our Nonprofit Is Too Small to Use Direct Mail 4 Strategies for Direct Mail Fundraising – Including a Phone Script! Just about no nonprofit is too small for direct mail. What it really comes down to is, how and where do you want to invest your fundraising dollars. Since you do have […]
Nonprofit Testimonials: The 2 Mountain-Moving Kinds You Want Most and How to Get Them
Nonprofit Testimonials: The 2 Mountain-Moving Kinds You Want Most and How to Get Them Testimonials have been used in marketing for over a hundred years. Their value in bringing prospects from considering something to deciding to do it is unquestioned. Nonprofit testimonials have the same power, but far too many nonprofits are under-utilizing this game-changing […]
Should Your Nonprofit Still Do Giving Tuesday During Covid?
Should Your Nonprofit Still Do Giving Tuesday During Covid? 7 Giving Tuesday Campaign Ideas You Can Use Now If you have come here looking for an answer to that question – should nonprofits still do Giving Tuesday during Covid – you probably already know the answer deep down. Let’s answer with a question: Do the […]
8-Step Guide for Starting Nonprofit & Business Partnerships
8-Step Guide for Starting Nonprofit & Business Partnerships How to Find Businesses Who Will Collect Donations at Checkout, Sponsor Your Events, Send Volunteers, and More Businesses care about your nonprofit’s mission. That’s because businesses are run by people, and people care. Part of your job as a fundraiser is therefore to find businesses your nonprofit […]
Actionable Statistics for Nonprofits on Donating to Charity at Checkout
Actionable Statistics for Nonprofits on Donating to Charity at Checkout See Surprising Generational Differences about Who Likes to Give the Most Does your nonprofit want more recurring income? Here’s one way to get it: If your nonprofit can partner with businesses who will agree to ask their customers to donate to your charity at checkout, […]
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era
10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era Tips to Elevate Your Email and Direct Mail Match Campaigns Matching grants are a tried and true fundraising strategy. And for good reason. Whatever you give, the gift is doubled (or tripled, or whatever multiple you have secured). The […]
The Basics of Donor Advised Funds
The Basics of Donor Advised Funds How to Encourage Donors to Give to Your Nonprofit Through a DAF As a nonprofit, you’ve probably heard about donor advised funds, and you may even know a little bit about them. But are you actively pursuing donors who have a DAF and want to use it to give […]
How Long Should Your Nonprofit Emails Be?
How Long Should Your Nonprofit Emails Be? Plus: 5-Step Quick Guide to Structuring Emails so the Length Doesn’t Matter More often than not, if my business or nonprofit clients have a question about emails I’ve written for them, it’s about the length. They think the emails are too long. My response is always the same. […]
Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization?
Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization? How to Set Up a Business Reply Mail Account in 9 Steps If your nonprofit sends out more than 437 pieces of direct mail per year, you might want to consider setting up a Business Reply Mail account with the Post […]
