Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to “do more”, then rewards you […]
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Category: Content Marketing
Lead Magnet Marketing Plan for Nonprofits
Lead Magnet Marketing Plan for Nonprofits 6-Step Plan for Explosive Email List Growth Using Your Digital Assets A lead magnet can be an eBook, a video, a special report, or any other digital asset that you can offer visitors to your site in exchange for their email. Of all the possible lead magnets a nonprofit […]
How to Write a Click-Worthy Meta Description
How to Write a Click-Worthy Meta Description Nonprofit SEO Must Do More than ‘Show Up’ In Search Results SEO involves far too many components to address them all in one article. Today, we’re going to focus on the meta description – what it is, where it is, and how to write it so web searchers […]
Nonprofit Lead Magnets: The Ultimate Guide
Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
Why SEO Matters, Even for Nonprofits
Why SEO Matters, Even for Nonprofits 4 Lessons about SEO for Nonprofits from Real Keyword Data Do you get those annoying emails from obscure companies promising you thousands of ‘leads’ and better traffic if you let them do your SEO? In the era of the coronavirus, these types of sales tactics are even more distasteful, […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
4 Insider Secrets to Boosting Your CTR in Google Ad Grants
4 Insider Secrets to Boosting Your CTR in Google Ad Grants What Works, What Doesn’t Work to Surpass the 5% Ad Grants CTR Requirement Google’s Ad Grants program demands a 5% click-through rate (CTR) for your overall ad campaign. If you drop below this pretty high threshold for too long, they will suspend your account. […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later 10-Step Guide Written for Non-Tech Normal People Just Trying to Make a Difference Google Adgrants is the nonprofit branch of Google Ads. You get up to $10,000 in free online advertising per month, $329 per day. Sounds great […]
15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas
Top 15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas Is Your Nonprofit Appealing to All Your Donors’ Motivations for Giving? Lots of people give to charity. And many of those people love it. It’s important to keep that in mind, because fundraising is hard. But contrary to what […]
Putting Lead Generation In Its Place
An Internet Marketing Lead Generation Ecosystem Lead generation is an online marketing term that’s become part of the lexicon. But what is it? And how do you do it? For small and mid-sized businesses especially, it seems like some new system or strategy for generating leads comes out every week. It’s easy to get overwhelmed. […]
Part 2: Yelp Business Reps Do Not Understand Online Marketing – A True Story
3 Lessons from Yelp’s Business “Service” Let’s take a look at the three areas I highlighted at the start. (If you missed Part 1 of my Yelp Marketing Saga – find it here) Lesson 1: Customer service: “Here’s Your Rotten Fruit. Please Come Again” Businesses die if they don’t sell. And they don’t sell if […]
Should You Be Doing Content Marketing? 3 Questions You Must Answer First
Should My Business Be Doing Content Marketing? Plus: Learn the ‘Tool Behind the Content’ Most Experts Forget to Mention You hear about it all the time. This thing called ‘content marketing.’ You feel that pressure from the pit in your stomach when you see your “most recent” blog entry sitting there – the same one […]
