Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Category: Customer Service
Is Your Nonprofit’s Site Missing This Webpage?
Is Your Nonprofit’s Site Missing This Webpage? Ways to Give: The Most Impactful Webpage Missing from over 20% of Nonprofit Websites People are different. It’s one of the great truths about humanity that we are not all the same. And those differences end up determining how we live and act in so many ways. Including […]
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both Why do donors give? What motivates them to choose one nonprofit organization over another? Donor motivation must depend on more than just the cause, because many causes have multiple organizations all pursuing the same basic mission. There are many nonprofits supporting […]
What Your Fundraising Event Sponsors Really Want, and How to Give It to Them
What Your Fundraising Event Sponsors Really Want, and How to Give It to Them 9 Secrets to Getting More and Bigger Fundraising Event Sponsorships Why do companies sponsor fundraising events? What do they get out of it? Too many nonprofits approach event sponsorship the same flawed way they approach donors – presuming they will just […]
Fundraising Event Volunteer Guide
Fundraising Event Volunteer Guide 10 Ways to Empower Your Event Volunteers and Turn an Average Event into an Unforgettable (and More Profitable) Experience It’s pretty tough to run a nonprofit fundraising event without volunteers. There are simply too many tasks to be done for a paid stuff to handle them all. And everyone knows this. […]
Increase Your Online Donations by 284% in Less than 60 Minutes
Increase Your Online Donations by 284% in Less than 60 Minutes Use Real Experimental Data to Improve Your Online Donation Form and Remove Fields that Distract Would-be Donors Online donation forms represent one of the simplest ways to boost your donations. Why is this true? Because the hard part of fundraising comes in attracting and […]
16 Places You Can (and Should) Be Thanking Donors
16 Places You Can (and Should) Be Thanking Donors 6 Ways Donors Give, and How to Thank Them in Each Situation The data is clear: Thanking your donors early, often, and continuously pays you back many times over. Guidestar reports donor research that found that first-time donors who receive a personal thank you within 2 […]
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit ProActive Content Founder Dan Magill Reports on Why and How Nonprofits Need to Prioritize Donor Relationships I recently attended the Magnetic Marketing Growth Summit in Denver, and though their emphasis is on marketing for businesses, so many of the principles I learned […]
7 Steps to Reduce Your Donation Form Abandonment
7 Steps to Reduce Your Donation Form Abandonment Up to 83% of Your Potential Online Donors Are Giving Up. Here’s What to Do About It There’s a lot more crossover between businesses and nonprofits that some would like to admit. That means we can learn from each other. One such item is what businesses call […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
Case Study: Why Nonprofits Fail
Case Study: Why Nonprofits Fail – Part 1 3 Sobering Lessons from a Nonprofit that Disappeared Read Part 2 – Get Five Foundations for a Fail-Proof Nonprofit If you’ve read any number of my blogs, you may have picked up that one injustice I care a lot about is human trafficking and all its twisted […]
Why You Can’t Find Social Media Fundraising Expertise
Why You Can’t Find Social Media Fundraising Expertise The ‘Great Deception’ and Millennial Myth Debunked: They Aren’t Good At Social Media Either (This is a copyrighted excerpt from The Ultimate Fundraising Case Study. Purchase here or on Amazon. You do NOT have permission to copy this post, but you DO have permission to quote from […]
The Worst Mistake Nonprofits Make on Their Thank You Pages
The Worst Mistake Nonprofits Make on Their Thank You Pages 5 Thank You Page Essentials to Unite Donors with Your Charity Thank you. There, that wasn’t so hard, was it? Thanking people who do things they didn’t have to do that benefit you and your cause is really important. Possibly the single most important thing […]
Customer Service Power Plays with Direct Mail, Email, and Phone, for Nonprofits AND Businesses
Customer Service Power Plays with Direct Mail, Email, and Phone for Nonprofits AND Businesses How to Get Attention, Produce Loyalty, and Generate Effortless Referrals (with real examples from my real estate lender) Do businesses need to stand out with eye-popping customer service that blasts far beyond the expectations of their customers? Yes, but only if they […]
What Every Nonprofit Wishes They Could Say When People Complain about ‘Overhead Expenses’
What Every Nonprofit Wishes They Could Say When People Complain about ‘Overhead Expenses’ I am not a nonprofit. But I work with a lot of them. And in that time, I’ve come to identify with them on a particular frustration. Today, I’m going to bat on their behalf with a (mostly) playful rant about nonprofit […]
How Your Nonprofit Can Keep Your Volunteers Even If They Move Across the Country
9 Nearly Free Volunteer Retention Tactics Hardly Any Nonprofits Are Using For nonprofits, your volunteers are like the loyal customers a business comes to rely on. And volunteers can leave in much the same manner as customers – without a word. Your best volunteer ever can pull a Keyzer Soze with no warning. Like that, […]
Part 2: Yelp Business Reps Do Not Understand Online Marketing – A True Story
3 Lessons from Yelp’s Business “Service” Let’s take a look at the three areas I highlighted at the start. (If you missed Part 1 of my Yelp Marketing Saga – find it here) Lesson 1: Customer service: “Here’s Your Rotten Fruit. Please Come Again” Businesses die if they don’t sell. And they don’t sell if […]
My Yelp Marketing Fiasco – How Not to Treat a Customer
How Not to Treat a Customer: My Yelp Marketing Fiasco Plus: Why You Can’t Do True Direct Response Marketing on Yelp, and other Tips for Businesses Considering Yelp This is not a Yelp-bashing article. In fact, reading this will teach you a lot about marketing, as well as give you a heads-up about Yelp marketing […]
