Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
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Category: Donor Relations
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online Fundraising Data Reveals Major Gaps in Nonprofit Responses to New Donors It’s a big deal when a new donor gives to your nonprofit. This is true no matter how the gift comes in – through your website, through direct mail, at a fundraising event, or […]
Is Your Nonprofit’s Site Missing This Webpage?
Is Your Nonprofit’s Site Missing This Webpage? Ways to Give: The Most Impactful Webpage Missing from over 20% of Nonprofit Websites People are different. It’s one of the great truths about humanity that we are not all the same. And those differences end up determining how we live and act in so many ways. Including […]
Which Is Better – Direct Mail or Online Fundraising?
Which Is Better – Direct Mail or Online Fundraising? Plus: 6-Step Multi-Channel Donor Action Plan It’s a common belief that direct mail fundraising is more costly and less effective than digital or online fundraising. People say ‘direct mail is dead.’ The proper response to that assertion is – show me the data. If they looked […]
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both
The 2 Sources of Donor Motivation and Why Your Nonprofit Needs to Address Both Why do donors give? What motivates them to choose one nonprofit organization over another? Donor motivation must depend on more than just the cause, because many causes have multiple organizations all pursuing the same basic mission. There are many nonprofits supporting […]
Nonprofit Competition Is Real and You Need to Fight As If Life Depends On It
Nonprofit Competition Is Real and You Need to Fight As If Life Depends On It 4 Nonprofit Marketing Secrets for Attracting and Keeping Donors, Volunteers, and Supporters The enemies of nonprofit growth are not government, or political beliefs, or greed, or anything like that. Your enemies are complacency, presumption, and in some cases, a denial […]
Nonprofit Testimonials: The 2 Mountain-Moving Kinds You Want Most and How to Get Them
Nonprofit Testimonials: The 2 Mountain-Moving Kinds You Want Most and How to Get Them Testimonials have been used in marketing for over a hundred years. Their value in bringing prospects from considering something to deciding to do it is unquestioned. Nonprofit testimonials have the same power, but far too many nonprofits are under-utilizing this game-changing […]
The Basics of Donor Advised Funds
The Basics of Donor Advised Funds How to Encourage Donors to Give to Your Nonprofit Through a DAF As a nonprofit, you’ve probably heard about donor advised funds, and you may even know a little bit about them. But are you actively pursuing donors who have a DAF and want to use it to give […]
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money
Baggage-Free Fundraising – 4 Questions to Reveal and Dispel Your Negative Beliefs about Money How to Prevent Your Personal Feelings about Money and Wealth from Crippling Your Fundraising Imagine a person who loves organic food, but dislikes farmers. Seems kind of silly, right? But when it comes to money and fundraising, a lot of fundraisers […]
Off-Season Fundraising Ideas that Deepen Donor Loyalty
Off-Season Fundraising Ideas that Deepen Donor Loyalty 9 Things Mid-size and Small Nonprofits Can Do the Rest of the Year If you’re like most nonprofits, your best months for fundraising come at the end of the year. Other times of the year could be called the off-season for fundraising – times when fewer people give, […]
16 Places You Can (and Should) Be Thanking Donors
16 Places You Can (and Should) Be Thanking Donors 6 Ways Donors Give, and How to Thank Them in Each Situation The data is clear: Thanking your donors early, often, and continuously pays you back many times over. Guidestar reports donor research that found that first-time donors who receive a personal thank you within 2 […]
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit
How to Strengthen Donor Relationships: Applying Lessons from the Magnetic Marketing Growth Summit ProActive Content Founder Dan Magill Reports on Why and How Nonprofits Need to Prioritize Donor Relationships I recently attended the Magnetic Marketing Growth Summit in Denver, and though their emphasis is on marketing for businesses, so many of the principles I learned […]
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit
5 Tips for Increasing Planned Giving Commitments to Your Nonprofit How to Motivate More Donors to Put Your Organization in Their Will In 2017, donors gave a total of $410 billion to charity. Of that, $35.7 billion came in the form of planned giving bequests. That means about 9% of charitable gifts are given in […]
Complete Guide to Donor Survey Best Practices and Question Ideas
Complete Guide to Donor Survey Best Practices and Question Ideas How to Acquire Survey Data that Strengthens Your Fundraising and Communications At the 2019 AFP Forum for Strategic Fundraising in Bellevue, Washington, Ariel Glassman from The Ostara Group led an outstanding presentation about donor survey best practices. She, along with the executive director from Kirkland Performance […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
Do Donor Trips Actually Work?
Do Donor Trips Actually Work? For organizations with international projects, Donor Trips can be an effective way of raising money, but only if done right. When I started Philanthropy without Borders, I knew there were many organizations taking their donors to the field to experience the mission first hand, and that often the initiative was […]
Case Study: Why Nonprofits Fail
Case Study: Why Nonprofits Fail – Part 1 3 Sobering Lessons from a Nonprofit that Disappeared Read Part 2 – Get Five Foundations for a Fail-Proof Nonprofit If you’ve read any number of my blogs, you may have picked up that one injustice I care a lot about is human trafficking and all its twisted […]
Guide to Nonprofit Christmas Card Fundraising
Guide to Nonprofit Christmas Card Fundraising Plus: 4 Reasons Why Holiday Cards Are Effective Should your nonprofit send Christmas cards? Yes! You’ll see why in a moment, but first here’s a quick 8-step guide to writing great nonprofit Christmas cards. 8 Steps to Writing and Sending Nonprofit Christmas Cards 1. Merry Christmas or Happy Holidays? […]
Why You Can’t Find Social Media Fundraising Expertise
Why You Can’t Find Social Media Fundraising Expertise The ‘Great Deception’ and Millennial Myth Debunked: They Aren’t Good At Social Media Either (This is a copyrighted excerpt from The Ultimate Fundraising Case Study. Purchase here or on Amazon. You do NOT have permission to copy this post, but you DO have permission to quote from […]
