How to Write ‘Can’t Look Away’ Headlines for Nonprofits 6-Step Guide Reveals How to Engage and Inspire Your Readers to Action In this media-saturated age, getting anyone to read your nonprofit’s content and fundraising appeals presents an unending challenge. Each new piece of content you send out requires a fresh motivation to be read by […]
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Category: Nonprofit Marketing Solutions and Tips
Is Your Nonprofit Ready for Google Ad Grants?
Is Your Nonprofit Ready for Google Ad Grants? 5-Point Ad Grants Checklist Reveals If Your Organization Is Ready to Grow Its Email List Using Google’s Free Ad Platform What’s the value in using Google Ad Grants for nonprofits? If you’ve done any research at all, you probably already know a few things: It’s a pain […]
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email List
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email Lists Don’t be Afraid of Your Supporters and Customers A common fear among both businesses and nonprofits is sending too many emails, or sending emails that are “too long.” This article has one simple purpose: To set the record […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later 10-Step Guide Written for Non-Tech Normal People Just Trying to Make a Difference Google Adgrants is the nonprofit branch of Google Ads. You get up to $10,000 in free online advertising per month, $329 per day. Sounds great […]
7 Live Auction Tips for Growth-Obsessed Nonprofit Events
7 Stratospheric Live Auction Tips That Will Make Your Next Event Break All Your Previous Records Grow Your Fundraising Auction Revenue without Increasing Your Costs Your live fundraising auction is one of your primary revenue generators. The whole event brings in a lot of money, but it’s the live auction that’s usually the biggest draw. […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
This Is Why Your Nonprofit Isn’t Getting More Donations from Email
This Is Why Your Nonprofit Isn’t Getting More Donations from Email 7 Easy Tactics to Ride the Wave of Email Fundraising Growth Other Nonprofits Are Already Surfing I love email. It’s true. I still look forward to getting messages in my email that are only for me. I love updates, notes from clients, messages from […]
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers How to Give Your Ambassadors a Plan and the Confidence to Surpass Their Fundraising Goals Peer-to-peer fundraising (also known as P2P fundraising) is one of the best strategies your nonprofit can use to advance the success of your mission. There are three main benefits it can […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
“Help! My Nonprofit’s Home Page Stinks!”
“Help! My Nonprofit Home Page Stinks!” 12 Home Page Do’s and Don’ts for Every Nonprofit that Wants to Put Donors and Website Visitors First I’ve got good news: You’re not alone. I’ve got better news than that: There’s help. If your nonprofit is like most others, your home page isn’t just failing to get the […]
15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas
Top 15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas Is Your Nonprofit Appealing to All Your Donors’ Motivations for Giving? Lots of people give to charity. And many of those people love it. It’s important to keep that in mind, because fundraising is hard. But contrary to what […]
How to Build Trust With Donors
How to Build Trust With Donors Much is made in some circles about vetting charities before donating to them.Sites like Charity Navigator are often put forth as places to go so you can verify a nonprofit is for real. Articles like this one (as is typical, not written by fundraising professionals) cite statistics like “35% of people don’t trust […]
How Many Emails Should My Nonprofit Be Sending?
How Many Emails Should My Nonprofit Be Sending? You already know what the answer is, right? Yep. Your worst fears are confirmed. The answer for how many emails your nonprofit should send is, “It depends.” Gaaa! Okay, now that that’s out of the way, let’s get real about email frequency. First – the bad news. […]
