Constant Contact Vs Mailchimp Why Constant Contact is Seven Bananas Better than Mailchimp I do a lot of email marketing and copywriting. I’ve worked on ongoing campaigns, one-off emails, standalone series and autoresponders. Along the way, I’ve used a number of email platforms. Two of the biggest ones are Constant Contact and Mailchimp. As email […]
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Category: Nonprofit Marketing Solutions and Tips
The Ultimate Fundraising Case Study – Idea-Packed Fundraising Book
The Ultimate Fundraising Case Study Is Here! New Book Asks: Is Your Nonprofit Ready to Stop Figuring All This Out On Your Own? Read 5-Star Review Here! #TheUltimateFundraisingCaseStudy Good case studies have immense value. They tell a story of what someone else has done to solve a problem or achieve a goal. If you’re trying […]
9 Fundraising Event Mistakes That Will Cost You Thousands
9 Easy-to-Avoid Ways to Fumble Money Your Donors Want to Give You at Fundraising Events Maximize Your Fundraising Event Donations by Steering Clear of These Pitfalls The size of your event doesn’t matter. It can be a six or seven-figure annual fundraiser, or a small-time 5k race or baking contest. Fundraising event mistakes can cost […]
Graphic Design Myth #1: Winning a Webby Award Means a Website is Effective
Should Kim Kardashian get to vote on the Oscars? (and other web marketing questions… answer in a moment) If you’re like most nonprofits and businesses, you get ads trying to alarm you about how badly you need to improve your website. SEO! More traffic! Broken links! You’re not getting traction with Google’s ever shifting algorithm! […]
How To Engage Donors With Email Campaigns
Prevent Donor Loss With a Multi-Pronged Email Campaign One of the major hindrances to nonprofit fundraising growth is donor churn. You’re always adding new donors through events, auctions, social media, and other marketing efforts. But all the while, a few of your loyal donors stop giving each month. Here’s the ‘Four-I’ donor loss process you […]
Why Your Nonprofit’s Newsletter Doesn’t Get More Signups
5 Ways Your Charity Newsletter Signup Process Might Be Scaring Away Subscribers Almost every charity has a newsletter. And that’s good. They help cultivate your donor base, keep your supporters informed, and allow new visitors to learn about your organization without committing to anything. The problem is, many nonprofits (and businesses) that have a newsletter […]
3 Simple Fundraising Tips: Don’t leave your donors hanging
3 Simple Fundraising Tips: Don’t Leave Your Donors Hanging Sometimes it’s hard to figure out why a fundraising attempt falls short of the goal. It seems like you promoted it well enough. You thought the loyal supporters would come through. But for some reason, it didn’t happen. Even for experienced nonprofit professionals, sometimes the best […]
Our Non-Profit Just Held a Fundraising Event. Now What?
Do Not Neglect: 3 Steps You Must Take After Every Fundraising Event A lot of work goes into planning and executing a successful fundraising event. Whether it’s a scavenger hunt, a rally, a walk, an auction, or something else specific to your area of influence, your staff does a lot of legwork to make it […]
Online Marketing Tip #1: Know Who Your Website is For
Online Marketing Tip #1: Know Who Your Website is For Use Both Sides of the Coin Businesses, charities, non-profits–all of them have an online and social media presence these days, but what are they doing with it? What should they be doing? The answer lies in the age-old saying, “Two sides of the same coin.” […]
