4 Insider Secrets to Boosting Your CTR in Google Ad Grants What Works, What Doesn’t Work to Surpass the 5% Ad Grants CTR Requirement Google’s Ad Grants program demands a 5% click-through rate (CTR) for your overall ad campaign. If you drop below this pretty high threshold for too long, they will suspend your account. […]
Fundraising & Copywriting Blog
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
Customer Service Power Plays with Direct Mail, Email, and Phone, for Nonprofits AND Businesses
Customer Service Power Plays with Direct Mail, Email, and Phone for Nonprofits AND Businesses How to Get Attention, Produce Loyalty, and Generate Effortless Referrals (with real examples from my real estate lender) Do businesses need to stand out with eye-popping customer service that blasts far beyond the expectations of their customers? Yes, but only if they […]
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late!
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late! 4-Step Fast Action #GivingTuesday Planning Guide Fortunately, you’re not too late though. But the moment you finish reading this, go plan your next Giving Tuesday campaign. What’s so great about Giving Tuesday? #GivingTuesday is a rejection of holiday consumerism, so the ‘sales’ pitch is […]
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill Share These Charitable Tax Deduction Strategies with Mid-Level & Major Donors and Recurring Givers (Includes Zombie Donor Plan!) Is your U.S. nonprofit nervous about losing donations because of Trump’s Tax Cuts and Jobs Act? Don’t panic. But don’t just […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
What Every Nonprofit Wishes They Could Say When People Complain about ‘Overhead Expenses’
What Every Nonprofit Wishes They Could Say When People Complain about ‘Overhead Expenses’ I am not a nonprofit. But I work with a lot of them. And in that time, I’ve come to identify with them on a particular frustration. Today, I’m going to bat on their behalf with a (mostly) playful rant about nonprofit […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later 10-Step Guide Written for Non-Tech Normal People Just Trying to Make a Difference Google Adgrants is the nonprofit branch of Google Ads. You get up to $10,000 in free online advertising per month, $329 per day. Sounds great […]
7 Live Auction Tips for Growth-Obsessed Nonprofit Events
7 Stratospheric Live Auction Tips That Will Make Your Next Event Break All Your Previous Records Grow Your Fundraising Auction Revenue without Increasing Your Costs Your live fundraising auction is one of your primary revenue generators. The whole event brings in a lot of money, but it’s the live auction that’s usually the biggest draw. […]
Giving Tuesday Donors Exposed! Truth Revealed Inside New Report
Report Reveals Truth about Giving Tuesday: It’s a ‘New Donor’ Gold Mine Don’t Wait Until November. Plan Your #GivingTuesday Campaign NOW Remember, remember, the Tuesday after Thanksgiving which is usually in – November. Okay, not quite as poetic as the original. But that Tuesday has become very special to the nonprofit community. Giving Tuesday has […]
Classified: Advanced Volunteer Appreciation Toolkit
Advanced Volunteer Appreciation Toolkit – For the Serious Fundraiser’s Eyes Only 3 Relational Strategies that Will Bond Volunteers to Your Cause for Life I can no other answer make, but, thanks, and thanks. ~William Shakespeare Volunteers make your mission succeed. So investing in them IS your mission. ~Dan Magill I’ve done a fair amount of […]
How to Set Up a Facebook Fundraiser that Raises Tons of Money with Little Work from You
How to Set Up a Facebook Fundraiser that Raises Tons of Money with Little Work from You 5 Easy Steps to Empower Your Supporters to Reach Out to Their Social Networks Facebook fundraisers are a relatively new and simple way to do peer-to-peer (P2P) fundraising, but with a lot less work required from you. Typically, […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
This Is Why Your Nonprofit Isn’t Getting More Donations from Email
This Is Why Your Nonprofit Isn’t Getting More Donations from Email 7 Easy Tactics to Ride the Wave of Email Fundraising Growth Other Nonprofits Are Already Surfing I love email. It’s true. I still look forward to getting messages in my email that are only for me. I love updates, notes from clients, messages from […]
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers
The Secret Super Power to Motivating Your Peer-to-Peer Fundraisers How to Give Your Ambassadors a Plan and the Confidence to Surpass Their Fundraising Goals Peer-to-peer fundraising (also known as P2P fundraising) is one of the best strategies your nonprofit can use to advance the success of your mission. There are three main benefits it can […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
You’ll be Shocked to See How Much Money Is Leaking from Your Fundraising Auction
You’ll be Shocked to See How Much Money Is Leaking from Your Fundraising Auction 8 Auction Revenue Sources and 3 Advanced Marketing Secrets To extract the maximum revenue from your fundraising auction demands your creative attention on two different tiers. Tier One includes auction activities common to many events. If your nonprofit does annual fundraising […]
