10 Secrets to Blowing Past Your Matching Grant Fundraising Goals – Especially in the Covid Era Tips to Elevate Your Email and Direct Mail Match Campaigns Matching grants are a tried and true fundraising strategy. And for good reason. Whatever you give, the gift is doubled (or tripled, or whatever multiple you have secured). The […]
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Tag: donations
The Basics of Donor Advised Funds
The Basics of Donor Advised Funds How to Encourage Donors to Give to Your Nonprofit Through a DAF As a nonprofit, you’ve probably heard about donor advised funds, and you may even know a little bit about them. But are you actively pursuing donors who have a DAF and want to use it to give […]
5 Ideas Nonprofits Can Use to Revive the Economy After COVID
5 Ideas Nonprofits Can Use to Revive the Economy After COVID The Coin Has Flipped – Now Businesses Need Nonprofits to Help Them! Businesses are hurting, and ProActive Content is feeling their pain. While a good portion of our copywriting and strategic consulting work is devoted to nonprofits, we also work with a fair number […]
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
Increase Your Online Donations by 284% in Less than 60 Minutes
Increase Your Online Donations by 284% in Less than 60 Minutes Use Real Experimental Data to Improve Your Online Donation Form and Remove Fields that Distract Would-be Donors Online donation forms represent one of the simplest ways to boost your donations. Why is this true? Because the hard part of fundraising comes in attracting and […]
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
Fundraising Tip: Aim for the Heart, Not the Head
Fundraising Tip: Aim for the Heart, Not the Head Behavior Research Confirms: Donors Don’t Care About Your Facts and Figures A more fun headline for this article might be this: Research confirms that donors don’t care about research. An article in The Guardian examines several research studies of donor behavior and concludes that donors respond […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
7 Steps to Reduce Your Donation Form Abandonment
7 Steps to Reduce Your Donation Form Abandonment Up to 83% of Your Potential Online Donors Are Giving Up. Here’s What to Do About It There’s a lot more crossover between businesses and nonprofits that some would like to admit. That means we can learn from each other. One such item is what businesses call […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late!
Have You Started Planning Your Giving Tuesday Campaign Yet? You’re Late! 4-Step Fast Action #GivingTuesday Planning Guide Fortunately, you’re not too late though. But the moment you finish reading this, go plan your next Giving Tuesday campaign. What’s so great about Giving Tuesday? #GivingTuesday is a rejection of holiday consumerism, so the ‘sales’ pitch is […]
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill
5 Ways to Help Your Donors Stay above the Higher Standard Deduction in Trump’s Tax Bill Share These Charitable Tax Deduction Strategies with Mid-Level & Major Donors and Recurring Givers (Includes Zombie Donor Plan!) Is your U.S. nonprofit nervous about losing donations because of Trump’s Tax Cuts and Jobs Act? Don’t panic. But don’t just […]
Giving Tuesday Donors Exposed! Truth Revealed Inside New Report
Report Reveals Truth about Giving Tuesday: It’s a ‘New Donor’ Gold Mine Don’t Wait Until November. Plan Your #GivingTuesday Campaign NOW Remember, remember, the Tuesday after Thanksgiving which is usually in – November. Okay, not quite as poetic as the original. But that Tuesday has become very special to the nonprofit community. Giving Tuesday has […]
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station
Music-Loving Donor Leaves $10 Million Planned Gift to Radio Station How Much Money Is Your Nonprofit Missing by Not Having a Planned Giving Strategy? 5 Tips to Help Develop Your Plan A story reported by the Seattle Times in April 2018 has much to teach nonprofits about planned giving. The message is loud and clear, just […]
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year
Guide to Donor Gratitude: How to Thank Your Donors So They Keep Giving Year After Year When and How to Thank Donors, and What to Say Donor retention is the key to nonprofit stability. Thanking donors is one of your best ways to get there. It’s so simple, but how many nonprofits do it consistently […]
15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas
Top 15 Reasons Why People Give to Charity that Will Spark Wildly Successful New Fundraising Ideas Is Your Nonprofit Appealing to All Your Donors’ Motivations for Giving? Lots of people give to charity. And many of those people love it. It’s important to keep that in mind, because fundraising is hard. But contrary to what […]
How to Build Trust With Donors
How to Build Trust With Donors Much is made in some circles about vetting charities before donating to them.Sites like Charity Navigator are often put forth as places to go so you can verify a nonprofit is for real. Articles like this one (as is typical, not written by fundraising professionals) cite statistics like “35% of people don’t trust […]
