How Long Should Your Nonprofit Emails Be? Plus: 5-Step Quick Guide to Structuring Emails so the Length Doesn’t Matter More often than not, if my business or nonprofit clients have a question about emails I’ve written for them, it’s about the length. They think the emails are too long. My response is always the same. […]
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Tag: email marketing
How to Motivate People to Read Your Company’s or Nonprofit’s Emails
How to Motivate Customers and Supporters to Read Your Company’s or Nonprofit’s Emails The Opening Sentence: The Most Important Part of Your Email (TONS of examples included!) Let’s get this out of the way: Yes, the subject line seems like the most important part of an email. After all, if they don’t open it, they […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates How to Beat Typical (and Declining) Industry Open Rates According to an annual study from M&R Benchmarks, 13% of all online fundraising revenue in 2018 was driven by email. So the importance of keeping your email open rates as high as possible needs no convincing. […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
Are Your Emails Overdesigned? Online Fundraising Testing Series Part 2
Are Your Fundraising Emails Over-Designed? See How Email Design Affects Donations Online Fundraising Testing Series Part 2 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 1 – How Much Donation Page Copy Should We […]
How Nonprofits Can Increase Open Rates in 7 Seconds
How Nonprofits Can Increase Email Open Rates in 7 Seconds Changing Who Your Email is From Can Increase Opens by 18% Want to increase open rates for your nonprofit’s emails? There are three ways to do it that aren’t overly technical: 1) Write better subject lines 2) Add good pre-headers 3) Change your sender […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
How to Write ‘Can’t Look Away’ Headlines for Nonprofits
How to Write ‘Can’t Look Away’ Headlines for Nonprofits 6-Step Guide Reveals How to Engage and Inspire Your Readers to Action In this media-saturated age, getting anyone to read your nonprofit’s content and fundraising appeals presents an unending challenge. Each new piece of content you send out requires a fresh motivation to be read by […]
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email List
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email Lists Don’t be Afraid of Your Supporters and Customers A common fear among both businesses and nonprofits is sending too many emails, or sending emails that are “too long.” This article has one simple purpose: To set the record […]
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices
Etched-In-Stone: The 5 Bedrock Email Fundraising Best Practices Let No Email You Send Lack One of These (Even When Emailing Your Grandmother) Most emails are too short. Most emails also give the impression they were thrown together at the last minute. The thing is, doing email fundraising and marketing the right way doesn’t take that […]
7 Nonprofit Newsletter Examples and Ideas from Real Charities
7 Nonprofit Newsletter Examples and Ideas from Real Charities See Screenshots and Analysis for 7 Types of Email Newsletters Some nonprofits get a little too stressed about the idea of email newsletters. Allow me to simplify it for you. An email newsletter is really just an email. There was a time when nonprofits tried to […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
This Is Why Your Nonprofit Isn’t Getting More Donations from Email
This Is Why Your Nonprofit Isn’t Getting More Donations from Email 7 Easy Tactics to Ride the Wave of Email Fundraising Growth Other Nonprofits Are Already Surfing I love email. It’s true. I still look forward to getting messages in my email that are only for me. I love updates, notes from clients, messages from […]
Why You Should Ignore 90% of Email Survey Data
Why You Should Ignore 90% of Email Survey Data Send Emails Based on the Data that Matters – Actions and ROI Many nonprofits and businesses go looking for email survey data to get answers to questions like these: How long should our emails be? How many emails should we be sending? Should we do just […]
How Many Emails Should My Nonprofit Be Sending?
How Many Emails Should My Nonprofit Be Sending? You already know what the answer is, right? Yep. Your worst fears are confirmed. The answer for how many emails your nonprofit should send is, “It depends.” Gaaa! Okay, now that that’s out of the way, let’s get real about email frequency. First – the bad news. […]
