Donor Cultivation Plan for New Offline Donors 7 Steps to Engage New Direct Mail Donors and Increase Donor Retention New donors are precious, and cultivating new donors is one of your most essential fundraising tasks. But that cultivation must be done in a very specific way if you want to maximize your revenue. You want […]
You are browsing archives for
Category: Fundraising Data
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online
7-Step Fundraising Cultivation Plan After a NEW Donor Gives Online Fundraising Data Reveals Major Gaps in Nonprofit Responses to New Donors It’s a big deal when a new donor gives to your nonprofit. This is true no matter how the gift comes in – through your website, through direct mail, at a fundraising event, or […]
Which Is Better – Direct Mail or Online Fundraising?
Which Is Better – Direct Mail or Online Fundraising? Plus: 6-Step Multi-Channel Donor Action Plan It’s a common belief that direct mail fundraising is more costly and less effective than digital or online fundraising. People say ‘direct mail is dead.’ The proper response to that assertion is – show me the data. If they looked […]
Why Isn’t Our Fundraising Strategy Working when It Worked for Other Nonprofits?
Why Isn’t Our Fundraising Strategy Working? It Worked for Other Nonprofits! How the Hidden Barrier of ‘Survivorship Bias’ Leads to Confusing, Frustrating Under-performance If you’re frustrated or confused about why your fundraising strategy isn’t working even though you read about it in books or articles, saw a webinar, or heard a presentation at a conference […]
Small Nonprofit Series: Our Nonprofit Is Too Small to Use Direct Mail
Small Nonprofit Series: Our Nonprofit Is Too Small to Use Direct Mail 4 Strategies for Direct Mail Fundraising – Including a Phone Script! Just about no nonprofit is too small for direct mail. What it really comes down to is, how and where do you want to invest your fundraising dollars. Since you do have […]
Should Your Nonprofit Still Do Giving Tuesday During Covid?
Should Your Nonprofit Still Do Giving Tuesday During Covid? 7 Giving Tuesday Campaign Ideas You Can Use Now If you have come here looking for an answer to that question – should nonprofits still do Giving Tuesday during Covid – you probably already know the answer deep down. Let’s answer with a question: Do the […]
Actionable Statistics for Nonprofits on Donating to Charity at Checkout
Actionable Statistics for Nonprofits on Donating to Charity at Checkout See Surprising Generational Differences about Who Likes to Give the Most Does your nonprofit want more recurring income? Here’s one way to get it: If your nonprofit can partner with businesses who will agree to ask their customers to donate to your charity at checkout, […]
14 Fundraising Writing Tips – How to Raise More Money without Spending More
14 Fundraising Writing Tips – How to Raise More Money without Spending More If you’re doing your own fundraising writing, you probably wonder sometimes if you’re doing it ‘right.’ Or if there even is a ‘right’ way to do it. Perhaps a better way to think of it is, there are more effective ways to […]
Increase Your Online Donations by 284% in Less than 60 Minutes
Increase Your Online Donations by 284% in Less than 60 Minutes Use Real Experimental Data to Improve Your Online Donation Form and Remove Fields that Distract Would-be Donors Online donation forms represent one of the simplest ways to boost your donations. Why is this true? Because the hard part of fundraising comes in attracting and […]
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
Fundraising Tip: Aim for the Heart, Not the Head
Fundraising Tip: Aim for the Heart, Not the Head Behavior Research Confirms: Donors Don’t Care About Your Facts and Figures A more fun headline for this article might be this: Research confirms that donors don’t care about research. An article in The Guardian examines several research studies of donor behavior and concludes that donors respond […]
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4 In support of using data to make better fundraising decisions, ProActive Content has completed this 4-part series based on some online fundraising experiments from NextAfter. See Part 3 – Best Location for your Email Signup Form Today’s question: Why Doesn’t Anyone […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
Are Your Emails Overdesigned? Online Fundraising Testing Series Part 2
Are Your Fundraising Emails Over-Designed? See How Email Design Affects Donations Online Fundraising Testing Series Part 2 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 1 – How Much Donation Page Copy Should We […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
Complete Guide to Donor Survey Best Practices and Question Ideas
Complete Guide to Donor Survey Best Practices and Question Ideas How to Acquire Survey Data that Strengthens Your Fundraising and Communications At the 2019 AFP Forum for Strategic Fundraising in Bellevue, Washington, Ariel Glassman from The Ostara Group led an outstanding presentation about donor survey best practices. She, along with the executive director from Kirkland Performance […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
7 Steps to Reduce Your Donation Form Abandonment
7 Steps to Reduce Your Donation Form Abandonment Up to 83% of Your Potential Online Donors Are Giving Up. Here’s What to Do About It There’s a lot more crossover between businesses and nonprofits that some would like to admit. That means we can learn from each other. One such item is what businesses call […]
How Nonprofits Can Increase Open Rates in 7 Seconds
How Nonprofits Can Increase Email Open Rates in 7 Seconds Changing Who Your Email is From Can Increase Opens by 18% Want to increase open rates for your nonprofit’s emails? There are three ways to do it that aren’t overly technical: 1) Write better subject lines 2) Add good pre-headers 3) Change your sender […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
