Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to “do more”, then rewards you […]
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Category: Lead Generation
Lead Magnet Marketing Plan for Nonprofits
Lead Magnet Marketing Plan for Nonprofits 6-Step Plan for Explosive Email List Growth Using Your Digital Assets A lead magnet can be an eBook, a video, a special report, or any other digital asset that you can offer visitors to your site in exchange for their email. Of all the possible lead magnets a nonprofit […]
Actionable Statistics for Nonprofits on Donating to Charity at Checkout
Actionable Statistics for Nonprofits on Donating to Charity at Checkout See Surprising Generational Differences about Who Likes to Give the Most Does your nonprofit want more recurring income? Here’s one way to get it: If your nonprofit can partner with businesses who will agree to ask their customers to donate to your charity at checkout, […]
Nonprofit Lead Magnets: The Ultimate Guide
Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
Why SEO Matters, Even for Nonprofits
Why SEO Matters, Even for Nonprofits 4 Lessons about SEO for Nonprofits from Real Keyword Data Do you get those annoying emails from obscure companies promising you thousands of ‘leads’ and better traffic if you let them do your SEO? In the era of the coronavirus, these types of sales tactics are even more distasteful, […]
Want Results from Google Ad Grants? Then Don’t Do This
Want Results from Google Ad Grants? Then Don’t Do This Analysis of 5 Ineffective Ad Grants Landing Pages, and 1 Strong One Nonprofits and businesses invest a lot of time, effort, and money into launching, managing, and benefiting from their Google Ads accounts. You can spend many hours per month perfecting your ads, researching new […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4
Is Our Facebook Ad Copy Length Too Long? Online Fundraising Testing Series Part 4 In support of using data to make better fundraising decisions, ProActive Content has completed this 4-part series based on some online fundraising experiments from NextAfter. See Part 3 – Best Location for your Email Signup Form Today’s question: Why Doesn’t Anyone […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
Is Your Nonprofit Ready for Google Ad Grants?
Is Your Nonprofit Ready for Google Ad Grants? 5-Point Ad Grants Checklist Reveals If Your Organization Is Ready to Grow Its Email List Using Google’s Free Ad Platform What’s the value in using Google Ad Grants for nonprofits? If you’ve done any research at all, you probably already know a few things: It’s a pain […]
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
4 Insider Secrets to Boosting Your CTR in Google Ad Grants
4 Insider Secrets to Boosting Your CTR in Google Ad Grants What Works, What Doesn’t Work to Surpass the 5% Ad Grants CTR Requirement Google’s Ad Grants program demands a 5% click-through rate (CTR) for your overall ad campaign. If you drop below this pretty high threshold for too long, they will suspend your account. […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time
4 Reasons Why Long Fundraising Letters Beat Short Ones 90% of the Time Are You Ready to Let Facts Confront Your Beliefs About Donors? Yes, long fundraising letters work better. It’s true for nonprofits. It’s true for direct mail in many for-profit industries. It’s generally true in email too (though not as often). But don’t […]
Putting Lead Generation In Its Place
An Internet Marketing Lead Generation Ecosystem Lead generation is an online marketing term that’s become part of the lexicon. But what is it? And how do you do it? For small and mid-sized businesses especially, it seems like some new system or strategy for generating leads comes out every week. It’s easy to get overwhelmed. […]
