Nonprofit Lead Magnets: The Ultimate Guide How to Write and Market a Lead Magnet Story that Attracts Lifelong, Committed Donors and Supporters If you never acquired a single new donor for ten years, what would happen to your nonprofit? Silly question, obviously. It would be utter disaster. The tougher question of course is, how do […]
You are browsing archives for
Tag: email lists
5 Ideas Nonprofits Can Use to Revive the Economy After COVID
5 Ideas Nonprofits Can Use to Revive the Economy After COVID The Coin Has Flipped – Now Businesses Need Nonprofits to Help Them! Businesses are hurting, and ProActive Content is feeling their pain. While a good portion of our copywriting and strategic consulting work is devoted to nonprofits, we also work with a fair number […]
Fundraising Event Volunteer Guide
Fundraising Event Volunteer Guide 10 Ways to Empower Your Event Volunteers and Turn an Average Event into an Unforgettable (and More Profitable) Experience It’s pretty tough to run a nonprofit fundraising event without volunteers. There are simply too many tasks to be done for a paid stuff to handle them all. And everyone knows this. […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
Want Results from Google Ad Grants? Then Don’t Do This
Want Results from Google Ad Grants? Then Don’t Do This Analysis of 5 Ineffective Ad Grants Landing Pages, and 1 Strong One Nonprofits and businesses invest a lot of time, effort, and money into launching, managing, and benefiting from their Google Ads accounts. You can spend many hours per month perfecting your ads, researching new […]
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates
8 Clever Ways to Increase Your Nonprofit’s Email Open Rates How to Beat Typical (and Declining) Industry Open Rates According to an annual study from M&R Benchmarks, 13% of all online fundraising revenue in 2018 was driven by email. So the importance of keeping your email open rates as high as possible needs no convincing. […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
Is Your Nonprofit Ready for Google Ad Grants?
Is Your Nonprofit Ready for Google Ad Grants? 5-Point Ad Grants Checklist Reveals If Your Organization Is Ready to Grow Its Email List Using Google’s Free Ad Platform What’s the value in using Google Ad Grants for nonprofits? If you’ve done any research at all, you probably already know a few things: It’s a pain […]
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email List
Real Definition of Spam: Why Nonprofits and Businesses Need to Stop Worrying about ‘Spamming’ Their Email Lists Don’t be Afraid of Your Supporters and Customers A common fear among both businesses and nonprofits is sending too many emails, or sending emails that are “too long.” This article has one simple purpose: To set the record […]
4 Insider Secrets to Boosting Your CTR in Google Ad Grants
4 Insider Secrets to Boosting Your CTR in Google Ad Grants What Works, What Doesn’t Work to Surpass the 5% Ad Grants CTR Requirement Google’s Ad Grants program demands a 5% click-through rate (CTR) for your overall ad campaign. If you drop below this pretty high threshold for too long, they will suspend your account. […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using
The 7 Best Email Subject Line Categories Every Nonprofit Should Be Using How to Make Your Subscribers Itch to Read Every One of Your Emails Getting opened and read is not about email subject lines. It’s about email subject line categories. In the never-ending quest to get your emails opened, you need a diverse blend […]
Why You Should Ignore 90% of Email Survey Data
Why You Should Ignore 90% of Email Survey Data Send Emails Based on the Data that Matters – Actions and ROI Many nonprofits and businesses go looking for email survey data to get answers to questions like these: How long should our emails be? How many emails should we be sending? Should we do just […]
Constant Contact Vs Mailchimp – 7 Reasons CC Beats the Chimp
Constant Contact Vs Mailchimp Why Constant Contact is Seven Bananas Better than Mailchimp I do a lot of email marketing and copywriting. I’ve worked on ongoing campaigns, one-off emails, standalone series and autoresponders. Along the way, I’ve used a number of email platforms. Two of the biggest ones are Constant Contact and Mailchimp. As email […]
Our Non-Profit Just Held a Fundraising Event. Now What?
Do Not Neglect: 3 Steps You Must Take After Every Fundraising Event A lot of work goes into planning and executing a successful fundraising event. Whether it’s a scavenger hunt, a rally, a walk, an auction, or something else specific to your area of influence, your staff does a lot of legwork to make it […]
