The Basics of Donor Advised Funds How to Encourage Donors to Give to Your Nonprofit Through a DAF As a nonprofit, you’ve probably heard about donor advised funds, and you may even know a little bit about them. But are you actively pursuing donors who have a DAF and want to use it to give […]
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Tag: website fundraising
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
Attention Nonprofits in the Pacific Northwest
Attention Nonprofits in the Pacific Northwest: Are You Coming to the 2020 AFP Annual Conference in Seattle? See Below for a Special Conference-Exclusive Way to Improve Your Fundraising Copy ProActive Content will be back at the 2020 Association for Fundraising Professionals Annual Conference this year, and this year’s event is looking like yet another great […]
14 Fundraising Writing Tips – How to Raise More Money without Spending More
14 Fundraising Writing Tips – How to Raise More Money without Spending More If you’re doing your own fundraising writing, you probably wonder sometimes if you’re doing it ‘right.’ Or if there even is a ‘right’ way to do it. Perhaps a better way to think of it is, there are more effective ways to […]
Off-Season Fundraising Ideas that Deepen Donor Loyalty
Off-Season Fundraising Ideas that Deepen Donor Loyalty 9 Things Mid-size and Small Nonprofits Can Do the Rest of the Year If you’re like most nonprofits, your best months for fundraising come at the end of the year. Other times of the year could be called the off-season for fundraising – times when fewer people give, […]
Increase Your Online Donations by 284% in Less than 60 Minutes
Increase Your Online Donations by 284% in Less than 60 Minutes Use Real Experimental Data to Improve Your Online Donation Form and Remove Fields that Distract Would-be Donors Online donation forms represent one of the simplest ways to boost your donations. Why is this true? Because the hard part of fundraising comes in attracting and […]
Why Donation Page Content Turns Away 83% of Potential Donors
Why Donation Page Content Turns Away 83% of Potential Donors New Donation Page A/B Testing Data Reveals 7 Ways Nonprofits of Every Size Can Increase Their Conversion Rates How much more donation money can your nonprofit collect just by improving your donation page content? Look at it this way: Suppose your donation page gets 1000 […]
16 Places You Can (and Should) Be Thanking Donors
16 Places You Can (and Should) Be Thanking Donors 6 Ways Donors Give, and How to Thank Them in Each Situation The data is clear: Thanking your donors early, often, and continuously pays you back many times over. Guidestar reports donor research that found that first-time donors who receive a personal thank you within 2 […]
Want Results from Google Ad Grants? Then Don’t Do This
Want Results from Google Ad Grants? Then Don’t Do This Analysis of 5 Ineffective Ad Grants Landing Pages, and 1 Strong One Nonprofits and businesses invest a lot of time, effort, and money into launching, managing, and benefiting from their Google Ads accounts. You can spend many hours per month perfecting your ads, researching new […]
16-Point Landing Page Checklist for Nonprofits
16-Point Landing Page Checklist for Nonprofits How to Create a High-Converting Call to Action Page that Grows Your Email List, Wins More Donors, or Mobilizes Social Action Too many nonprofits are not fully utilizing the potential of their websites. They often set up their sites from a “come here and look at our site” perspective, […]
Why You Should Rarely Use Jargon in Your Fundraising
Why You Should Rarely Use Jargon in Your Fundraising Don’t Let the Jargonasaur Scare Away Your Donors Maybe it’s my background in education, but I can’t stand jargon. I’ll never forget reading about the school board candidates in my voter’s pamphlet one year. One of their descriptions was so packed with industry jargon, buzzwords, and […]
Is Giving Tuesday Worth All the Trouble and the Hype?
Is Giving Tuesday Worth All the Trouble and the Hype? 5 Keys to a Successful Giving Tuesday Campaign Is Giving Tuesday worth it? Does it really work? Or is it just another fad that, even though now several years strong, will eventually fade into the online dustbin of history next to Myspace, Aereo, and every […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
How Much Copy Should Be on Our Donation Page? Online Fundraising Testing Series Part 1
How Much Copy Should Be on Our Donation Page? Plus: 4 Donation Page Copywriting Tips –Online Fundraising Testing Series Part 1 NextAfter performs fundraising testing experiments to help nonprofits improve their online fundraising. In support of using data to make better fundraising decisions, ProActive Content will be reporting on some of NextAfter’s experiments for the […]
How to Create the Perfect Donate Button
How to Create the Perfect Donate Button A Quick Analysis of Color, Size, Placement, and Text for Nonprofit Call to Action Buttons, Plus a Free Button Evaluation The smallest parts of your website can produce the biggest change. Namely, the donate button. One of the missions of ProActive Content is to find ways to boost […]
7 Steps to Reduce Your Donation Form Abandonment
7 Steps to Reduce Your Donation Form Abandonment Up to 83% of Your Potential Online Donors Are Giving Up. Here’s What to Do About It There’s a lot more crossover between businesses and nonprofits that some would like to admit. That means we can learn from each other. One such item is what businesses call […]
Donors Who Don’t Get It & That You Can Afford to Lose
Donors Who Don’t Get It & That You Can Afford to Lose Don’t Let the Fear of Losing a Few Donors Cause You to Lose Many There’s a lot of fear in fundraising. If we send out too many emails, people will unsubscribe. If we ask for money too often, people will get angry. If […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
