Small Nonprofit Series: Our Nonprofit Is Too Small for SEO Get the SEO Basics Anyone – on Any Budget – Can Do SEO – search engine optimization – can easily feel like a ravenous, insatiable beast that is forever unsatisfied and ungrateful. It coaxes you to keep coming back to “do more”, then rewards you […]
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Category: Online Marketing Tips
How to Write a Click-Worthy Meta Description
How to Write a Click-Worthy Meta Description Nonprofit SEO Must Do More than ‘Show Up’ In Search Results SEO involves far too many components to address them all in one article. Today, we’re going to focus on the meta description – what it is, where it is, and how to write it so web searchers […]
Why SEO Matters, Even for Nonprofits
Why SEO Matters, Even for Nonprofits 4 Lessons about SEO for Nonprofits from Real Keyword Data Do you get those annoying emails from obscure companies promising you thousands of ‘leads’ and better traffic if you let them do your SEO? In the era of the coronavirus, these types of sales tactics are even more distasteful, […]
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action
How to Write a Nonprofit Blog that Engages Supporters and Motivates Action Nonprofit Blog Writing Best Practices: Content, Structure, SEO, Growth, and Examples Many nonprofits struggle to write blogs consistently. Reasons why this happens include a lack of time, but also an uncertain confidence that blog writing accomplishes anything. However, another reason nonprofits fail to […]
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content
4 Reasons Why So Many Nonprofits Fail to Produce Consistent New Content Is Your Nonprofit’s Content Strategy Failing? This Could Be Why Consistently publishing new content has a direct impact on the awareness of your cause and your growth in fulfilling your mission. Conceptually, this isn’t hard to understand. The more people who know about […]
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is
Nonprofit Blogs: Why Your Charity Should Be Producing Content Even If Hardly Anyone Else Is 7 Donor-Attracting Benefits of Content Marketing 55% of Nonprofits Are Ignoring Booming site traffic. A growing email list. Brand and site authority. An engaged and active audience. Steady streams of new donors. Does that sound like something your nonprofit would […]
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later
Nonprofit Guide: How to Set Up a Google Adgrants Account That Doesn’t Get Cancelled 5 Months Later 10-Step Guide Written for Non-Tech Normal People Just Trying to Make a Difference Google Adgrants is the nonprofit branch of Google Ads. You get up to $10,000 in free online advertising per month, $329 per day. Sounds great […]
“Help! My Nonprofit’s Home Page Stinks!”
“Help! My Nonprofit Home Page Stinks!” 12 Home Page Do’s and Don’ts for Every Nonprofit that Wants to Put Donors and Website Visitors First I’ve got good news: You’re not alone. I’ve got better news than that: There’s help. If your nonprofit is like most others, your home page isn’t just failing to get the […]
Constant Contact Vs Mailchimp – 7 Reasons CC Beats the Chimp
Constant Contact Vs Mailchimp Why Constant Contact is Seven Bananas Better than Mailchimp I do a lot of email marketing and copywriting. I’ve worked on ongoing campaigns, one-off emails, standalone series and autoresponders. Along the way, I’ve used a number of email platforms. Two of the biggest ones are Constant Contact and Mailchimp. As email […]
Putting Lead Generation In Its Place
An Internet Marketing Lead Generation Ecosystem Lead generation is an online marketing term that’s become part of the lexicon. But what is it? And how do you do it? For small and mid-sized businesses especially, it seems like some new system or strategy for generating leads comes out every week. It’s easy to get overwhelmed. […]
Part 2: Yelp Business Reps Do Not Understand Online Marketing – A True Story
3 Lessons from Yelp’s Business “Service” Let’s take a look at the three areas I highlighted at the start. (If you missed Part 1 of my Yelp Marketing Saga – find it here) Lesson 1: Customer service: “Here’s Your Rotten Fruit. Please Come Again” Businesses die if they don’t sell. And they don’t sell if […]
My Yelp Marketing Fiasco – How Not to Treat a Customer
How Not to Treat a Customer: My Yelp Marketing Fiasco Plus: Why You Can’t Do True Direct Response Marketing on Yelp, and other Tips for Businesses Considering Yelp This is not a Yelp-bashing article. In fact, reading this will teach you a lot about marketing, as well as give you a heads-up about Yelp marketing […]
Part 3: Should My Business Use Yelp? It Depends What Kind of Business You Have
Should My Business Use Yelp? Decide for yourself after reading this final installment of my Yelp marketing story. Read part 1: How not to treat a customers and 3 Big Promises Yelp will give you Read part 2: The first 2 marketing lessons you can learn from my Yelp experience Lesson 3: Targeted Direct Response […]
How to Pay Your Copywriter: 5 Reasons Fixed Price Beats Hourly
5 Stress-Reducing and Profit-Producing Reasons You Should Pay Your Copywriter Per-Item and Not Hourly Are You a Chokepoint or an Express Lane? Smart businesses and nonprofits use copywriters to help market their products and services, capture new leads and prospects, and keep their customers engaged. Some have in-house writers, and others farm these tasks out […]
Should You Be Doing Content Marketing? 3 Questions You Must Answer First
Should My Business Be Doing Content Marketing? Plus: Learn the ‘Tool Behind the Content’ Most Experts Forget to Mention You hear about it all the time. This thing called ‘content marketing.’ You feel that pressure from the pit in your stomach when you see your “most recent” blog entry sitting there – the same one […]
The Overlooked Reason for zulily’s Slide
Zulily’s Sale to QVC Reveals the Failure of This All-Too-Common Web Marketing Tactic Why zulily failed: Your daughter’s feet have outgrown her shoes again. You toss her old shoes in the hand-me-down basket, and wonder where the next pair will come from. You heard about zulily’s awesome selection of kids clothing and low prices, […]
What Is SEO, and How Does It Fight Ebola?
4 Steps to Increasing Your Optimized Web Traffic When someone has an interest in a topic, like Ebola, and searches online to get a question answered, the words they type into Google, Bing, or Yahoo are called keywords. Keywords are the basis for what we call SEO (Search Engine Optimization). So what is SEO? It’s […]
3 Reasons You Need a Copywriter On Your Web Design Team
Who Do You Call For an Underperforming or Brand New Website? Graphic Designers? Programmers? Copywriters? I recently participated in a non-profit free-for-all where tech people donate their talents to a variety of local non-profits. It was a great experience and I got to work with several organizations. It was also a great opportunity to see […]
Copywrite Or Copyright?
What Is Copywriting? It’s becoming comical, but many times when I tell people I’m a copywriter, they start conjuring images of angry consumers and artists battling it out for content ownership. They remember the Napster-Metallica fight in the 90s, and the more recent conflict in which movie studios put the illegal downloading and file sharing […]
Online Marketing Tip #1: Know Who Your Website is For
Online Marketing Tip #1: Know Who Your Website is For Use Both Sides of the Coin Businesses, charities, non-profits–all of them have an online and social media presence these days, but what are they doing with it? What should they be doing? The answer lies in the age-old saying, “Two sides of the same coin.” […]
