Business Reply Envelopes for Nonprofits – Are They a Good Idea for Your Organization? How to Set Up a Business Reply Mail Account in 9 Steps If your nonprofit sends out more than 437 pieces of direct mail per year, you might want to consider setting up a Business Reply Mail account with the Post […]
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Tag: timesaving strategies
7 Fundraising Event Ideas for Nonprofits of All Sizes
7 Fundraising Event Ideas for Nonprofits of All Sizes Plus: See Data on Which Events Produce the Best ROI for Small, Mid-size, and Large Organizations Maybe your nonprofit has never done a fundraising event, or maybe you’re looking to try something new. Either way, figuring out which fundraising event ideas make the most sense for […]
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign
GiveBIG 2020 – Everything You Need to Know for this Washington-Only Spring Fundraising Campaign See Below for 7 GiveBIG Fundraising Campaign Ideas If you are a Washington-based nonprofit, you are probably eligible to participate in the 10th annual one-day GiveBIG fundraiser on May 6th, 2020. If you haven’t heard of it, GiveBIG began ten years […]
Small Nonprofit Series: Our Nonprofit Is Too Small for a CRM
Small Nonprofit Series: Is Our Nonprofit Too Small for a CRM? No. Here’s Why Every Nonprofit Should Invest In a Donor Management Platform Let’s get one thing straight right away. I am not a technology buff. I don’t get excited about gadgets and goofy services like cameras in my house or on my front porch […]
Help! Our Nonprofit Is Too Small to Write Emails Consistently
Help! Our Nonprofit Is Too Small to Write Emails Consistently Your Guide to Steady Donor Communication and Fundraising Through Email Email remains the single best media to frequently communicate with your donors and supporters. It costs nothing to send them. You can vary the length, content, purpose, and interactive features with relative ease. You can […]
9 Steps to Rediscover Your Passion for Your Nonprofit Work
9 Steps to Rediscover Your Passion for Your Nonprofit Work Remember Your ‘Why’, and You’ll Overcome Discouragement and Weariness Nonprofit work is hard. For most nonprofits, the difficulty doesn’t just relate to fundraising. Most of you are doing work that touches some part of this world that has great needs, experiences traumatic suffering, or endures […]
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3
Where Should Your Email Signup Form Be Located? Online Fundraising Testing Series Part 3 In support of using data to make better fundraising decisions, ProActive Content will be reporting on some online fundraising experiments from NextAfter for the next four weeks. See Part 2 – Are Your Emails Over-designed? Today’s question: How Does the Location […]
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Gran
ProActive Content’s Dan Magill Delivers Presentation on How to Grow Nonprofit Email Lists Using Google Ad Grants Practical and Helpful Guide Unveiled at 2019 AFP Forum for Strategic Fundraising Fundraising copywriter and consultant Dan Magill gave a fast-paced, information-heavy talk in an afternoon session at the Forum for Strategic Fundraising on Thursday, June 6th. After […]
How to Attract, Convert, Cultivate, and Retain More Recurring Donors
How to Attract, Convert, Cultivate, and Retain More Recurring Donors 7 Sobering Recurring Donor Statistics, and the Action Steps You Need to Take In Response The Nonprofit Recurring Giving Benchmark Study from NextAfter contains some eye-opening data about how nonprofits could be doing a lot more to attract, convert, cultivate, and retain more recurring donors. Here’s […]
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising
ProActive Content Is Speaking at the 2019 AFP NW Forum on Strategic Fundraising Come Visit My Booth and Supercharge Your Fundraising Skills I’m pleased to announce that Dan Magill from ProActive Content has been chosen as a speaker at the upcoming Association of Fundraising Professionals Northwest’s annual Forum on Strategic Fundraising. The 2-day event happens […]
How to Write ‘Can’t Look Away’ Headlines for Nonprofits
How to Write ‘Can’t Look Away’ Headlines for Nonprofits 6-Step Guide Reveals How to Engage and Inspire Your Readers to Action In this media-saturated age, getting anyone to read your nonprofit’s content and fundraising appeals presents an unending challenge. Each new piece of content you send out requires a fresh motivation to be read by […]
5 Foundations for Building a Nonprofit That Changes the World
5 Foundations for Building a Nonprofit That Changes the World Why Nonprofits Fail, Part 2: Your Charity is a Business, not a Passion Project Read Part 1 here Your nonprofit is a business. If you started your nonprofit, then you are an entrepreneur. This is true whether you want to admit it or not. It’s […]
Case Study: Why Nonprofits Fail
Case Study: Why Nonprofits Fail – Part 1 3 Sobering Lessons from a Nonprofit that Disappeared Read Part 2 – Get Five Foundations for a Fail-Proof Nonprofit If you’ve read any number of my blogs, you may have picked up that one injustice I care a lot about is human trafficking and all its twisted […]
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change
Donation Page Giving Options – Testing Data Uncovers Huge Revenue Loss from One Simple Change On your donation page, how should you present your giving options? Your three main giving options are: Only an open-ended field with no suggested giving amounts One or more suggested amounts Both suggested amounts and an open field for other […]
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising)
How to Build Your Nonprofit’s Email List (and Spend $0 on Advertising) Walk Through This Tried and True 5-Step Email List Building Funnel Email list building should be one of your nonprofit’s top priorities. If it’s not, talk to your board and show them what I’m about to tell you. Why? Because email remains the […]
Constant Contact Vs Mailchimp – 7 Reasons CC Beats the Chimp
Constant Contact Vs Mailchimp Why Constant Contact is Seven Bananas Better than Mailchimp I do a lot of email marketing and copywriting. I’ve worked on ongoing campaigns, one-off emails, standalone series and autoresponders. Along the way, I’ve used a number of email platforms. Two of the biggest ones are Constant Contact and Mailchimp. As email […]
